Do you have a start-up business and are wondering how to make it successful? Or, are you an entrepreneur and feel that your business is not making enough progress towards your goal? If you want your business to be more profitable, then here are two simple but effective suggestions on how to grow a successful business.
Focus on your customer service
You don’t have a business without customers. Customers are the heart of every business; so it is important that you, as a business owner, take good care of them.
Good customer service focuses on treating your customers well and exceeding their expectations. This is important because it increases customer loyalty, customer retention, and more value extraction from them. When you gain trust and let your customers feel valued and respected, they are more likely to spend more money on your business as they will often buy from you. Most importantly, it will generate positive word-of-mouth feedback about your business.
Word-of-mouth is probably one of the effective ways of marketing. According to invesp, “word-of-mouth marketing drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales. Also, word-of-mouth marketing impressions result in 5x more sales than a paid media impression, and people are 90% more likely to trust and buy from a brand recommended by a friend.”
Build your online presence
Building your own website and using social media platforms is an effective strategy for promoting your business to potential customers.
There are different ways you can build your website even if you don’t have experience in web design or any programming languages. There are some available software that you can use, such as Wix and WordPress. To help you get started using these software, here are two of Skill Success’ online courses that you can try:
- Wix: Make A Quick And Easy Professional Website
- WordPress: Create Stunning WordPress Websites For Business
Another easy and affordable way of building your online presence is through social media platforms. In fact, according to a report in statista, 90% of U.S. businesses use social media for marketing purposes. Social media is good for any business, whether big or small. That is why businesses take advantage of these types of platforms.
As of January 2020, there are more than 3.8 billion social media users worldwide. With almost half of the world’s population using it, social media is the perfect place to find new potential customers and increase brand awareness. Also, there are many ways that you can market your products and boosts sales. Most importantly, social media gives you the opportunity to interact with your customers.
Learn more about how social media marketing works and how you can use it to your business with these online courses:
To become successful in a business, you must be flexible and good at creating a strong relationship with your customers and building an online presence. Many entrepreneurs start a business thinking that that cash will instantly fill their bank account until they find out that it is more complicated than they first thought it would be.
It takes a combination of strategic logic and creative thinking to ensure success for your brand or business. Regardless of the industry that you are in or the size of your business, these two tips will help you achieve your business goal.
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