Why Social Media Is Your Business' Best Friend
Big or small, your business needs marketing to meet its objectives. What better platform can you use in this digital era than social media? With a whopping 3.48 billion active users in the world, it is the perfect opportunity to create brand awareness and build an empire through social media marketing.
The most popular platforms for American adults are Facebook and YouTube. But with other platforms like Instagram, Pinterest, LinkedIn, and Twitter closely following the lead, you should also consider creating an online presence on each of them.
Why social media is good for your business
1. Brand awareness
With billions of people checking in on their respective social networking accounts multiple times a day, any business that has an online presence is just a click away from millions of people. Imagine how far your business can go when you find your target market online—it’s exponential! Raising brand awareness is so easy when you have the platforms that cater to billions of people.
2. Website traffic increase
Your business website gains more traffic when you are visible on social media platforms. Given that most of your posts are linked to a website post, your traffic generally increases when interested online users are checking out your products or services. All these add up to your website traffic that often leads to a purchase.
3. Customer engagement
Social media offers you a fast and direct contact to your customers. The consistent production of highly engaging content is enough to humanize your brand and build relationships. One comment is enough to engage with your customers and build rapport which is important in any business.
4. Customer support
Because social media is direct and easy, customers use the platforms to provide feedback and seek support from businesses. When you have successfully created social media pages for your business, ensure that you can track all of the comments, messages, complaints, questions, and feedback. Answer all those inquiries with positivity, willingness to help, and urgency. This way, customers won’t turn away from your brand as you have established good customer support in times of need.
5. Lead generation
Every time an online user is interested in your products, that person is considered a lead. Since you are employing all efforts to advertise and promote your business in social media, you generate more leads who can then convert to a paying customer. With the proper strategies like using ads, you can increase your number of leads in no time.
6. Sales boost
What is this all shebang for if you are not boosting your sales? As a branch of your whole marketing strategy, your main goal is to increase sales after all. Social media serves as one of your main avenues for sales funnel. The more you expand your reach, the more likely your business will grow.
7. Reputation management
Your brand reputation is just as important as your products and services themselves. You will want to maintain a good image that customers will take value in. All it takes is one wrong move to destroy your reputation in this digital age. You have to handle criticisms and destructive comments carefully if you want to keep your business growing.
8. Global reach
Social media is global and instant. You don’t have to spend tons of money to reach every corner of the world. One post can go viral, and boom—you are the talk of the town. It gives you endless possibilities that could all play to your advantage. The key thing you have to remember is ensuring that the quality of content you are going to share aligns with your brand and is highly relatable.
9. Either free or very cost-effective
Making social media pages is basically free—that’s one expense less from your marketing costs. Before incorporating paid marketing tools to your online pages, you should maximize all the benefits it comes with.
10. An option to go ad-less
Ads are pretty much expensive when you go for the traditional ways of promotion such as TV, print, and more. But with social media, you can skip all those big expenses while retaining your profit by regularly posting on your pages. With everyone having an online presence, you are bound to get customers anyway even if you cut down on your other promotional platforms.
11. Targeted marketing through ads
If you want to ensure that you reach your target audience, you can make use of paid ads. These paid ads are your main avenue for breezy and effective target marketing. It ensures you get the right audience who you can convert into paying customers.
12. Competition analysis
Keeping an eye on your competition is one of the best ways to know what you need to improve on and how much you stand against them. Monitoring your competition is so much easier with visible social media pages. You all have the common goal of growing your business, increasing your customer retention, and maintaining your reputation. You can pick up lots of strategies you think are effective for them which you can integrate with your own set of marketing plans.
13. Tracking of analytics
One powerful advantage of using social media for your marketing is that you can track the engagements and conversions you made. You can also track how far your paid campaigns went. This way, you can see the return on investment (ROI) of your marketing campaigns. It lets you see what strategies are effective, which things you need to improve on, and how far you still need to go for successful marketing campaigns.
See how the use of social media impacts your business? You can totally grow your sales with the right social media marketing strategies. If you aren’t convinced enough, there are helpful resources you can consult to like this online course about making money through various social networking platforms.