Are you a business owner or an email copywriter who wants to learn more and improve your skills in building relationships and leads with customers? Email copywriting can help you reach and connect with your target customers to increase sales. Developing knowledge in crafting effective email copywriting allows you to tailor messages based on customer actions easily.
In this article, you will learn what email copywriting is and the suggested online courses for you to learn how to write a compelling email copy.
What is email copywriting?
Email copywriting is the text or words of your actual copy in your email’s subject line and body content. We also refer to email copywriting in our previously published article as the written copy used in email marketing. The main purpose of email marketing is to convince your readers to take action.
According to statistics, every day, there are about 306.4 billion emails that are sent and received in 2020, and it is expected to grow over 361.6 billion daily. Many of those emails are meant for marketing purposes. However, the average open rate for email dropped to 21.3% in 2020.
So what can you do to not end up in the email trash? You need to write a compelling email copy.
Here are the qualities of effective copywriting:
- Brevity
- Persuasion
- Alignment of the subject line with the provided call-to-action (CTA)
- Foolproof, engaging, and direct to the point
Email Copywriting Online Courses for Beginners
Skill Success offers a wide selection of copywriting online courses from beginner to the more advanced level. In this section, we will highlight Skill Success’s three-part copywriting online course for beginners. You must learn and understand the lessons in these online courses because these will build a strong foundation in email copywriting.
Copywriting For Beginners Part One Of Three: Seven Vital Questions
A new copywriter must understand and become familiar with the copywriting terms, jargon, and buzzwords. Understanding these copywriting vocabularies will create an efficient communication and avoid communication barriers within your area of specialization—which is copywriting.
But the most important part of this online course is the seven vital questions in copywriting for beginners. Sometimes, it is hard to come up with a compelling copy, especially for a beginner. There will be times when you don’t know what topic you are going to write, how to engage your readers, and how you will sell products with your copy.
There is a guideline in writing a great copy. Before you start writing your copy, you must answer these seven questions:
- What are you selling?
- Where are you selling?
- Who are you selling to?
- Why should they buy?
- Who is your competition?
- What is the most important thing to say?
- What do you want your prospect to do?
Copywriting For Beginners Part Two of Three: Headlines And Openers
The second part of the copywriting for beginner series focuses on writing headlines and openers.
The headline is the most important part of copywriting because it is the first thing the readers see. This is not just a string of words—it is magnetic opening lines that grab the attention of the reader and make them continue to read your copy.
Now that you have grabbed the attention of your readers, you have to keep their attention, and this is by hooking them up with your opener. Writing an opener requires hard work. This is because if you fail to keep the attention of your reader within the first eight seconds, they will close your copy and find another interesting read.
In this online course, you will learn tips and tricks in writing an effective headline, opening lines to grab and keeping your readers’ attention, and craft effective Google text ad headlines.
Copywriting For Beginners Part Three Of Three: How To Persuade
A great copywriter must be able to persuade the readers to buy your products or services. The main goal of their copy is to play with the readers’ emotions for them to take action and convert them into paying customers. Copywriting is a science that can be learned and perfected by following some basic techniques you will learn in this online course.
In taking online courses, you should list what you want to learn and match those on the online courses syllabi. You should also make sure that you are investing your money in the right online course so it will be worth it in the end. This online course series is worth your money, time, and energy as all of these cover the copywriting essentials at all levels.
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