Social bookmarking refers to the tagging of a website page with a browser-based tool to easily reaccess it later. Using social bookmarks does not only benefit you for personal use, but it could also help your digital marketing strategies for a business or social media page you’re running. Today, many digital marketers use social bookmarks for their social media and content curation.
What is social bookmarking, and how does it work?
Social bookmarking allows you to save, annotate, edit, and share bookmarks of web pages you want to use later. There are several social bookmarking websites that offer the service of storing and organizing your social bookmarks. With these websites, you will be able to access all your saved pages with any device you are on, so long as you’re logged in to your account.
In essence, instead of saving each web page on an individual web bookmark, social bookmarking curates all these for you in one place. As a bonus, it usually features a community of users who can discuss common interests.
For each social bookmarking site, there are discussion topics based on the thread and interests you follow. You will also get notified when new information about a thread you’re following comes up. These sites are an exceptional place to share content, knowledge, and ideas. And most often than not, social bookmarking sites help creatives find inspiration, digital marketers reap backlinks, and source potential collaboration with influencers.
The benefits of social bookmarking
So why should you use social bookmarks? Aside from you can benefit from it for finding inspiration for your interests, here are other reasons why digital marketers and businesses have started to use them:
1. Accessibility across different devices
As briefly mentioned earlier, social bookmarking lets you save all your bookmarks online. It’s not saved on your computer, so your bookmarks can be accessed through different devices, making it really convenient to sync bookmarks across your PC, phone, and other devices. All you need to do is log in to the bookmarking website, and you can save and access as much as you want.
2. Ability to share digital content
Besides sharing your own content, social bookmarking sites allow users to share others’ content—videos, photos, graphics, and even links. You can include a relevant keyword before sharing them with your groups.
3. Increase in search engine visibility
If you are a business owner, the more you bookmark your business’s web pages with a corresponding keyword, the more you expand your search engine visibility. It expands your reach and increases the chances of getting seen by your target market. Thus, it paves the way for brand awareness.
4. Fast Google indexing of the web page
If you want Google to index your web page faster than the average, you can use social bookmarking to speed up the process. This is because as you bookmark a webpage on social bookmarking sites, the Google search engine starts to index it to assess the value of keywords in the site or page. This is beneficial for site owners since Google takes between 4 days to 4 weeks to finish indexing.
5. SEO benefits
One of the primary reasons digital marketers utilize social bookmarking is that it yields SEO benefits for their websites. As it expands search engine visibility, you have more chance of earning backlinks when other users link back to your web pages. Also, it increases website traffic, which is an excellent contributor to having a well-optimized website
6. Network for influencer marketing
Whether you are an influencer, blogger, or website owner, you can find potential collaborations here since you can personally connect with them. Networking is so much easier since most of the users within your threads share common interests.
7. Get Social
Popular bookmarking sites
Here are the most common social bookmarking sites today:
Reddit is one of today’s biggest social sharing websites. Users can use the platform to share links, videos, images, articles, and stories that others might find interesting. Reddit generates a list of bookmarks through comments, upvotes, and downvotes to contents. It is one of the best places to promote one’s content.
Pinterest can be, by far, the most popular social bookmarking there is. It is an image-sharing site that allows users to label their “boards” according to their own categories and save all their “pins” or bookmarks on them. These pins can be their own or other people’s content. Pinterest is an exceptional bookmarking site for people who are more visually inclined.
Dribbble is a bookmarking site for designers. It is a community that encourages the cross-sharing of user-made art. This social bookmarking is a must-see for designers or professionals working for the creatives team.
Digg is a social bookmarking site that features articles about Science, Technology, and the current happenings. This site allows you to bookmark articles and share them across your social media. With Digg, you can also publish your own content that your community may find interesting.
Mix is a bookmarking site that allows you to save the content for later consumption. You choose your interests for starters, and the site curates your feed according to the categories you selected. This is a great social bookmarking site to connect with your mutual and know what they’re currently up to. Likewise, they will be able to see your current interests.
Social bookmarking has proven its power in helping individuals and digital marketers alike in their personal and business objectives, respectively. If you want more lessons to help you flourish your marketing efforts, here are our recommended online courses for you to take:
Ready to start using social bookmarks? Click here to get started.