SEO is the key ingredient in any successful online marketing strategy. But SEO itself needs high-quality content to succeed. Now, there are various types of content that stands out and give websites/brands a better chance at gaining traffic.
That’s because around 75% of the users never go past the first page of Google. This should tell you how important it is for a business to make it on the first page of SERP (search engine results page). So, how do they do that? Let’s talk about the five tips that can help you create high-quality SEO content.
5 Useful Tips for Creating High-Quality Content For SEO
1. Understand your target audience
The first thing you will have to do in order to create good-quality content is understand your audience. It’s essential to grasp the idea of your target audience before you create content for them. In 95% of content strategies, understanding the audience is always the chief element.
It includes understanding various factors, such as:
- Key demographics and psychographics;
- Preferred platforms and content types;
- And preferred devices, i.e., phones, PCs, etc.
Grasping all of that will give you an idea of the type of you need to make. So, how do you understand all that? By using a program like Google Analytics. It can help you figure out who your target audience is—or is going to be.
2. Keyword research and optimization
The second and perhaps the most important SEO content element is keyword research and optimization. It’s important to figure out and track keywords, especially the right ones because around 94.74% of the keywords only get around 10 searches a month or less. Beyond keyword optimization, delving into the nuances of topical authority can provide a comprehensive approach to content creation, ensuring that your content not only ranks but also provides deep value to readers.
This should tell you why you need to be on the rest of the 5.26%. Therefore, what you need to do is:
- Find keywords by looking for relevant and high-ranking keywords using a Keyword Rank Tracker;
- Search for local keywords for local SEO optimization;
- And look for LSI (Latent Semantic Index) keywords.
Then you will have to use those keywords properly to optimize your content. The first and perhaps the most obvious way to use good-quality keywords is by incorporating them in your title, headline, subheadings, etc.
Then, you will have to pour those primary keywords and semantic keywords throughout your content properly. It’s important that these keywords aren’t more than 1-2% to guarantee proper keyword density. Otherwise, Google might penalize your website for keyword stuffing and rank it lower. If you’re having trouble with keyword research, it’s best to seek out the guidance of a professional—hire SEO consultant.
3. Compelling and engaging content
Now compelling and engaging content is where a lot of writers/SEO content creators struggle. This isn’t because they aren’t capable but because they don’t tend to the aforementioned tips. If you have the right keywords and you know your audience, then you can easily create compelling and engaging content.
Now, for that to happen, your content needs to be informative, well-researched, and valuable. You can make your content informative by pouring essential information into your text. But you will also have to tend to a few other things, such as:
- Create attention-grabbing titles and headlines;
- Use a blend of visuals and text;
- Incorporate bullets, subheadings, and numbered lists;
- And write something actionable.
Now, here are examples of two headlines:
1: How to Make Good-Quality Social Media Content
2: 5 Proven Ways To Create Social Media Content That Work Every Time
Now, which one of these headlines do you think is more attention-grabbing? The second one as it has a number and a promise, i.e., proven ways. Then you will have to use a blend of visual and text content. While the text is adamant, you will have to incorporate visuals, such as images, videos, and infographics.
Then you will have to make your content more readable and engaging by breaking it down into various sections. Use H2 and H3 headings whenever needed, and make sure you provide an actionable takeaway at the end.
4. Formatting and structure
Formatting and structure need to be engaging and compelling too. There are times when good-quality content is ruined by a lack of structure or proper formatting. Now, it’s not just about using headings and subheadings.
It’s also about employing other techniques for formatting and structure, such as:
- Using short sentences and paragraphs;
- Using H1, H2, H3, and so on;
- And creating lists using bullet points, citations, etc.
Now, the importance of using short sentences and paragraphs is that they keep your content readable. In many creative writing types, the rule of thumb is to write 3-lined paragraphs and leave as much white space on paper as possible.
Using short sentences and 3-4-lined paragraphs helps you do just that. Then we have already talked about the importance of using H1, H2, and H3. They don’t only make your content look more organized, but they are also essential in optimizing your text for SEO.
Now, it’s always good if you go back to your roots and think about your content as an essay or text with a proper body. So, you can try to break it down into three main structural parts:
- Create a compelling introduction, which should be around 10-15% of your text;
- A body with informative and actionable content, which would be around 70-80% of the text;
- And call to action while summarizing the entire text, which should be around 5-10% of the text.
Following these basic structure tips will help you create engaging and compelling content as well.
5. Optimize for readability and user experience
The last thing you need to ensure is optimizing your content for readability and user experience. Optimizing your content for readability should be your priority from the get-go. So, when you are writing, you should always focus on:
- Being clear and concise;
- Write in a simple, readable tone—and write in layman’s terms;
- Writing short sentences, i.e., 12-15 words or so;
- Avoiding complicated language, slang, or jargon;
- Breaking down text with various paragraphs, sections, etc.;
- And leave as much white space as possible to make the content look neat.
Now you can tend to a few of these things once you are done writing. You can always go back and reword or paraphrase your content for a better and more readable tone. You can do this either yourself or with an online paraphraser tool that’ll help you save time. It will paraphrase text by synonymizing and provide a better and more readable version of your original content.
You need to make sure your text is fluent, smooth, and easy to read. Then, you need to write for the least-experienced and knowledgeable person in your target audience. There are times when you will be required to tend to specific audiences.
But, to gain attention from a vast majority of the audiences, make sure you write the content for a common reader. That’s why it’s essential to focus on readability, tone, and fluency.
These are some of the methods that you can use and create outstanding SEO content. It’s imperative that you focus on creating good-quality text by incorporating these tips. However, it is also essential that you focus on using images or visuals of any kind to add more value to your text.