Expert Advice: 10 Negotiation Skills and Strategies for Business Success

Negotiation is a key skill for any business professional. Whether you’re negotiating a contract with a client, a salary with your boss, or a price with a supplier, your ability to negotiate effectively can have a major impact on your success. Some people are born with innate negotiation skills, while others have to learn them the hard way. But no matter where you fall on the spectrum, there are a few key strategies that can help you succeed in any negotiation.

Fortunately, a wealth of resources is available to help you acquire this valuable skill. Online business courses and books dedicated to negotiation offer convenient and comprehensive platforms to enhance your negotiation abilities. These resources provide practical techniques, strategies, and real-world examples to empower you in various negotiation scenarios.

Additionally, Skill Success brings you exclusive insights from renowned negotiation experts. We have gathered valuable strategies and advice for achieving business success through effective negotiation techniques from these seasoned professionals.

Join us as we delve into their expert negotiation strategies and unlock the secrets to achieving business success.

Top 10 Negotiation Skills for Business​

Being Mindful

Being mindful is the practice of being fully present in the moment, without judgment. In negotiation, this means being aware of your own thoughts and feelings, as well as the thoughts and feelings of the other party. It also means being aware of the dynamics of the negotiation, such as the power balance, the goals of each party, and the potential outcomes.

Jaime Laine is a female veteran, radical self-made serial entrepreneur, and 2x Amazon Bestseller. She has built multi-six figure commercial cleaning companies and achieved rapid profitability with a lawn care business. She is the founder and CEO of Radical Press. Jaime believes that mindfulness is the most important negotiation skill for success in business.

"Being mindful entails actively listening with confidence; not ego. There’s no interrupting, trying to finish someone’s sentences, or waiting a turn to speak. It’s saying only what is necessary with no “ums”, fluff words, or repeating yourself. Being mindful includes no exaggerated movements of the hands, or head showing emphatic agreement, and no fast scribbling while they’re talking. It also means remembering to breathe and speak calmly...."

Jaime Laine, CEO of Radical Press

Jaime said doing these things will naturally build rapport and create a connection. The prospect will remember how they felt during your times together. It starts from the moment you meet the person. They are gauging every interaction with you.  

Here are some scenarios where applying mindfulness as a skill can be advantageous during negotiations:

  • When the other person is getting emotional. It can be difficult to stay calm when the other person is getting upset. However, if you can stay mindful and focused on the conversation, you’ll be more likely to de-escalate the situation and reach an agreement.
  • When you’re making a concession. It can be tough to give up something that you want. However, if you can stay mindful of the big picture and the overall goal of the negotiation, you’ll be more likely to make the right decision.
  • When you’re feeling pressured. It’s easy to feel pressured to make a decision when you’re under time constraints or when the other person is putting pressure on you. However, if you can stay mindful and focused on your own goals, you’ll be more likely to make a decision that you’re comfortable with.

Ability to Listen and Understand the Other Party’s Interests​

Eric Bramlett is the CEO and broker of Bramlett Residential, a top performing residential real estate brokerage in Austin, Texas. He has over 20 years of experience in the real estate industry and has negotiated hundreds of deals. Eric is a credible source for negotiation advice because he has a proven track record of success.

"From my experience, the most crucial negotiation skill for business success is the ability to listen and to understand the other party’s interests. It is important to take the time to truly understand the other party’s desired outcome and to consider what the best option would be for both parties. This requires the ability to be patient and to pay attention to the other party’s concerns, interests, and priorities. Listening and understanding is the foundation for successful negotiations, and it is crucial for business success."

Eric Bramlett, CEO and broker of Bramlett Residential

He personally believes that this is the best negotiation skill because it enables him to assess the situation and to craft a unique solution that meets both parties’ interests. He has seen time and time again how this has enabled him to achieve positive outcomes for both parties.

Here are some examples of where to use the skill of listening and understanding the other party’s interests in negotiation:

  • When you are negotiating a contract. Before you start negotiating, take the time to understand the other party’s needs and goals. This will help you to craft a contract that meets the needs of both parties.
  • When you are negotiating a salary. Before you start negotiating, research the salaries of other people in your position with your level of experience. This will help you to set a realistic salary expectation.
  • When you are negotiating a raise. Before you start negotiating, research the average raises for people in your position with your level of experience. This will help you to set a realistic raise expectation.

Respecting Different Cultural Norms​

In today’s globalized business world, it is more important than ever to be able to negotiate effectively with people from different cultures. Athina Zisi is the Chief Operations Officer of Energy Casino, a rapidly growing iGaming company. Zisi believes that understanding and respecting different cultural norms is essential for successful cross-cultural negotiations.

"Negotiations often transcend cultural boundaries in today's global business landscape. Understanding and respecting different cultural norms, values, and communication styles is crucial for building trust and avoiding misunderstandings. I continuously educate myself on various cultural practices and adapt my negotiation approach, fostering effective cross-cultural communication. Sometimes something as simple as a wrong greeting might make the negotiations uncomfortable."

Athina Zisi, Chief Operations Officer of Energy Casino

Companies that are successful in cross-cultural negotiations are more likely to achieve their business goals, according to research published in the Journal of Applied Psychology by Leigh Anne Liu of Georgia State University, Chei Hwee Chua of the University of South Carolina, and Günter K. Stahl of the Vienna University of Economics and Business.

Here are some specific examples of how you can use the skill of respecting different cultural norms in negotiation:

  • When greeting the other party, be sure to follow their cultural norms. For example, in some cultures, it is customary to shake hands, while in others, it is customary to bow.
  • Be aware of the other party’s communication style. Some cultures are more direct than others, so it is important to be sensitive to this difference.
  • Be respectful of the other party’s values. For example, in some cultures, it is important to build relationships before getting down to business.
  • Be flexible and willing to adapt your negotiation approach to the other party’s culture. For example, if the other party is from a high-context culture, you may need to be more indirect in your communication.

Ability to Communicate Value

In a negotiation, both parties are looking to get the best possible deal for themselves. The ability to communicate value allows you to show the other party why your offer is the best one for them, and why they should choose you over your competitors.

Lisamarie Monaco, a National Independent Life Insurance Agent and Co-Owner of, highlights the importance of the ability to understand and communicate value in achieving successful negotiations. With her background in the insurance industry, Lisamarie brings a wealth of experience to the discussion on negotiation skills.

"Negotiations are about value exchange. Each party has something the other wants or needs, and the goal is to reach an agreement that satisfies both parties. In my experience, understanding what each party brings to the table and how those values intersect, is key to successful negotiations. Compromise and taking the opportunity to truly listen and marinate on what the other party is presenting to you and how in the long run will bring success to all parties involved."

Lisamarie Monaco, Co-Owner of

You can use the skill of communicating value in any type of negotiation, but it is especially important in sales negotiations. For example, if you are selling a product or service, you need to be able to clearly and concisely explain the benefits of your offer to the buyer. This will help you to close the deal and make a sale.

  • When negotiating a raise, you could explain the benefits of your raise in terms of your increased productivity, improved customer service, or other contributions to the company.
  • When negotiating a new job offer, you could explain the benefits of the offer in terms of your career growth opportunities, increased salary and benefits, or other factors that are important to you.
  • When negotiating a business deal, you could explain the benefits of the deal in terms of its potential for increased sales, market share, or other financial benefits.


Eric Sornoso, CEO of Mealfan, emphasizes the importance of adaptability as a crucial negotiation skill for success in the business world. He highlights that negotiations can be complex and dynamic, requiring individuals to navigate various challenges and unexpected situations.

Being adaptable means having the flexibility to adjust your approach, strategies, and tactics based on the evolving circumstances of the negotiation. It allows you to quickly assess and respond to changes, remain composed under pressure, and make informed decisions in real-time.

"Adaptability allows you to quickly assess and respond to changes involving shifting priorities, new information, or unforeseen obstacles. It lets you think on your feet, remain composed under pressure, and make informed decisions in real-time. In addition, by adapting to the needs and preferences of the other party, you can demonstrate your willingness to find common ground and reach mutually beneficial outcomes."

Eric Sornoso, CEO of Mealfan

In today’s rapidly changing business landscape, where markets, technologies, and customer preferences evolve rapidly, adaptability is essential. It showcases your ability to navigate uncertainty and embrace change, qualities highly valued in successful business leaders.

Here are several instances where adaptability plays a crucial role in negotiations:

  • The other party changes their position. For example, if they suddenly become more willing to compromise, you may need to adjust your demands.
  • New information comes to light. For example, you may learn that the other party is under financial pressure, which could make them more willing to negotiate.
  • Unforeseen obstacles arise. For example, the other party may experience a technical difficulty that prevents them from communicating with you. In these situations, you need to be able to think on your feet and find a way to overcome the obstacle.

Emotional Intelligence

Henry Waddilove, Managing Director of Novus Business Connections, a leading telemarketing company specializing in lead generation, emphasizes the importance of emotional intelligence (EQ) as a valuable negotiation skill. With his background in managing client relationships and facilitating successful campaigns, Henry brings a credible perspective on the role of emotional intelligence in negotiations.

Based on a LinkedIn study, individuals typically have a mere 25% probability of achieving their negotiation goals. However, by leveraging emotional intelligence, one can significantly boost their success rate to a minimum of 75%.

"Emotional intelligence (EQ) has proven to be the most useful negotiation skill for me personally and professionally. Having emotional intelligence is being in tune with your own feelings and able to gauge that of those around you. Understanding the role that emotions play in negotiations can help you maintain composure and keep the discussion focused on the topics at hand."

Henry Waddilove, Managing Director of Novus Business Connections

In a negotiation, both parties are likely to have strong emotions. The other party may be angry, frustrated, or even scared. If you are able to understand and manage your own emotions, you will be better able to handle the other party’s emotions.

  • If the other party is angry: Stay calm and don’t react emotionally. Try to de-escalate the situation by speaking in a soothing voice and asking questions to understand their perspective.
  • If the other party is frustrated: Try to help them see things from your perspective. Acknowledge their frustration and offer solutions that address their concerns.
  • If the other party is scared: Reassure them that you are there to help them. Explain the negotiation process in a way that makes them feel comfortable.

Ability to Manage Expectations​

According to a study mentioned in an article by Program on Negotiation at Harvard Law School, negotiators who effectively manage their expectations are more likely to experience higher levels of satisfaction with the negotiation outcomes. This finding suggests that the ability to manage expectations plays a crucial role in negotiation success.

Alex Contes, Co-Founder & SaaS Expert of ReviewGrower, brings valuable insights on this topic.

"Managing one's own expectations is the most important skill in bargaining, in my opinion. In the same way that you should go into a negotiation with a defined objective, the opposing side probably has its own set of expectations as well. If you and the other party are concerned that you won't be able to reach an agreement, you might want to consider lowering your standards. Maintaining an equilibrium between firm negotiation and collaboration is essential for effective expectation management."

Alex Contes, Co-Founder & SaaS Expert of ReviewGrower

Here are some scenarios of where you might use the skill of managing expectations in negotiation:

  • Negotiating a salary: When negotiating a salary, it is important to have a realistic expectation of what you are worth. You should also be prepared to negotiate on other benefits, such as vacation time, health insurance, and retirement contributions.
  • Negotiating a project deadline: When negotiating a project deadline, it is important to understand the scope of the project and the resources that are available. You should also be prepared to discuss the risks and consequences of not meeting the deadline.
  • Negotiating a customer service issue: When negotiating a customer service issue, it is important to understand the customer’s needs and expectations. You should also be prepared to offer a solution that meets the customer’s needs and expectations.


Bob Smith, Founder of Starlinkzone, a website dedicated to news and information about Starlink, the revolutionary internet service from SpaceX, said that patience is the single most important trait for successful business negotiations.

"Patience is the single most important trait for successful business negotiations, in my opinion. Protracted discussions are not uncommon, especially if renegotiation and counteroffers are required. Instead of rushing things to get to a resolution, good negotiators take their time to weigh all of the options and make the best choice for their customers."

Bob Smith, Founder of Starlinkzone

Imagine you are a business owner who is looking to expand your company. You have found potential partners who have the resources and expertise you need to grow your business, but they are asking for a very high price. You know that you can get a better deal, but you also don’t want to lose the opportunity to partner with this company.

In this situation, it is important to be patient. You need to take your time to negotiate the best possible deal for your company. This means listening to the other party’s concerns, understanding their needs, and being willing to compromise.

Here are some examples where patience is essential in negotiation:

  • Real estate negotiations: It’s important to take your time to review offers, consider counteroffers, and navigate any contingencies or inspections involved in the process.
  • Conflict resolution: Taking the time to listen to all parties involved, understand their perspectives, and find common ground requires patience and a willingness to explore solutions that satisfy everyone.
  • International negotiations: Negotiating across cultures and borders requires patience and understanding. Different cultural norms, communication styles, and expectations can impact the negotiation process, necessitating patience to build rapport and find mutually acceptable outcomes.


Chad Brinkle, owner and founder of High Country Offroad, a go-to destination for enthusiasts looking for the best and widest selection of top-quality off-road parts and accessories, said that confidence is essential for successful business negotiations.

"Confidence in negotiations empowers you to assertively express your needs and ideas. It enhances your credibility, making you more persuasive and influential. Moreover, confidence allows you to maintain a strong position while still being open to collaboration and finding compromises that benefit both parties."

Chad Brinkle, Owner and Founder of High Country Offroad

Imagine you are interviewing for a new job. The hiring manager offers you a salary that is lower than what you were expecting. You could easily accept the offer, but you know that you are worth more. Instead, you confidently negotiate for a higher salary. You explain why you are worth more and you are able to get the salary you want.

If you were not confident, you might have accepted the lower salary, even though you knew you were worth more. By being confident, you were able to get the salary you wanted and deserve.

Here are some other situations where you might use confidence in negotiations:

  • Negotiating a contract with a client: Confidently present your value proposition and why the client should choose you.
  • Buying or selling a car: Confidently research the market value of the car and negotiate a fair price.
  • Resolving a dispute with a neighbor: Confidently communicate your needs and expectations and work towards a mutually agreeable solution.

Knowing When to Walk Away​

It can be tempting to try to negotiate a deal even if it is not in your best interests, but doing so can lead to missed opportunities and financial losses.

Alex Alexakis, the founder and CEO of PixelChefs, a reputable tech company specializing in digital marketing for small and medium enterprises, brings a wealth of experience and insights to this topic.

"Knowing your walk-away point is essential in any negotiation, especially when you are running a business. This is the point at which you're no longer willing to compromise and are prepared to walk away from the negotiation. While securing the deal may hold significance, recognizing the need to exit ensures you don't make a misguided decision. Knowing your walk-away point can help you avoid making concessions that you'll later regret and can give you the confidence to stand firm in your position."

Alex Alexakis, Founder and CEO of PixelChefs

In the context of knowing when to walk away in negotiations, the concept of BATNA or Best Alternative to a Negotiated Agreement is highly applicable. It is the best option available to you if you are unable to reach an agreement with the other party in a negotiation.

Knowing your BATNA can help you negotiate more effectively by giving you a strong position from which to bargain. For example, if you are negotiating a salary with a potential employer, your BATNA could be to accept a job offer from another company. This would give you a strong bargaining position because you would be able to walk away from the negotiation if the employer is not willing to meet your salary expectations.

Knowing when to walk away can be applied in various negotiation scenarios, such as:

  • Partnership agreements: If a potential partnership does not align with your business values or strategic objectives, recognizing your walk-away point allows you to gracefully exit the negotiation and pursue more suitable opportunities.
  • Pricing negotiations: When engaging in pricing discussions, understanding your walk-away point helps you avoid accepting unfavorable pricing terms that may jeopardize profitability or compromise your business’s financial stability.
  • Vendor negotiations: If a vendor fails to meet your requirements or cannot provide the necessary quality or service level, knowing when to walk away allows you to explore alternative vendors who can better meet your needs.

More Negotiation Skills for Business Success​

After delving into expert advice, let’s now explore other crucial skills that are essential for successful negotiations. These skills, when combined with the insights shared by experts, can further enhance your ability to achieve favorable outcomes and build strong business relationships.

  • Effective communication: Being able to clearly convey your ideas, actively listen, and understand the perspectives of others is essential in successful negotiations.
  • Preparation: Thoroughly researching and gathering information about the subject matter, the other party, and potential alternatives strengthens your position and increases your chances of achieving favorable outcomes.
  • Active listening: Actively listening to the other party’s needs, interests, and concerns allows you to understand their perspective and identify areas of mutual agreement.
  • Problem-solving: Using critical thinking to develop creative and mutually beneficial solutions that address the interests of both parties fosters collaboration and strengthens relationships.
  • Flexibility: Being open to alternative solutions, adjusting your approach when necessary, and being willing to compromise are essential skills in negotiation.
  • Assertiveness: Striking a balance between advocating for your own interests and respecting the needs of the other party helps build credibility and achieve mutually beneficial agreements.
  • Relationship Building: Networking and maintaining positive relationships with the other party, even during challenging negotiations, can lead to future collaborations and favorable outcomes.

Common Negotiation Pitfalls to Avoid​

Negotiations can be complex and challenging, and there are common pitfalls that individuals should avoid to ensure successful outcomes. Here are some common negotiation pitfalls and scenarios:

  1. Lack of preparation: Failing to prepare adequately before a negotiation can lead to poor outcomes. For example, imagine negotiating a business partnership without researching the industry trends or understanding the needs and goals of the other party. This lack of preparation can result in missed opportunities or unfavorable agreements.
  2. Poor active listening: Neglecting to actively listen and understand the other party’s interests and concerns can hinder effective communication. Suppose you are negotiating a contract with a client but fail to listen attentively to their specific requirements. This oversight may lead to misunderstandings and an agreement that does not meet their expectations.
  3. Fixed mindset: Approaching negotiations with a rigid mindset and unwillingness to explore alternatives can limit creative solutions. For instance, envision negotiating a salary raise but insisting on a specific dollar amount without considering other forms of compensation or benefits. This inflexibility can hinder reaching a mutually beneficial agreement.
  4. Focusing solely on price: Overemphasizing price as the sole negotiating factor can be a pitfall. Suppose you are negotiating with a supplier and solely focusing on securing the lowest price, disregarding quality or long-term value. This narrow focus may result in sacrificing crucial aspects for short-term gains.
  5. Lack of emotional control: Allowing emotions to dictate the negotiation process can lead to irrational decision-making and strained relationships. For example, imagine becoming defensive or aggressive during a negotiation due to perceived personal attacks. This emotional imbalance can escalate tensions and hinder productive discussions.
  6. Failure to explore interests: Neglecting to delve deeper into the underlying interests and motivations of the other party can limit the potential for win-win solutions. Suppose you are negotiating a business acquisition and solely focusing on financial terms without considering the strategic goals and aspirations of the other company. This oversight may hinder finding common ground.
  7. Neglecting to build relationships: Disregarding the importance of building rapport and trust with the other party can hinder productive negotiations. For instance, envision negotiating a partnership agreement without taking the time to establish a positive working relationship. This lack of rapport may result in a strained partnership or limited cooperation.

By being aware of these common negotiation pitfalls and actively avoiding them, individuals can navigate negotiations more effectively, fostering mutually beneficial agreements and maintaining positive relationships.

Frequently Asked Questions About Negotiation Skills for Business

Why are negotiation skills important in business?

Negotiation skills are crucial in business as they help achieve favorable outcomes, build strong relationships, and create win-win situations. They enable businesses to secure better deals, resolve conflicts, and collaborate effectively with partners, clients, suppliers, and employees.

Can negotiation skills be learned and improved?

Yes, negotiation skills can be learned and improved through practice, training, and experience. By studying negotiation techniques, understanding human behavior, and applying effective strategies, individuals can enhance their negotiation skills over time. Skill Success has courses to support your learning journey.

How can I become a better negotiator?

To become a better negotiator, focus on continuous learning and improvement. Invest time in studying negotiation strategies, practicing active listening, developing empathy, refining your communication skills, and seeking feedback from experienced negotiators. Reflect on past negotiations to identify areas for growth and actively seek opportunities to apply and refine your skills.

How can I handle difficult or challenging negotiators?

Handling difficult negotiators requires patience, resilience, and adaptability. Focus on maintaining a calm and professional demeanor, actively listen to their concerns, ask clarifying questions, and try to find common ground. Explore options for compromise and seek mutually beneficial solutions. If necessary, consider involving a mediator or seeking guidance from a supervisor or experienced colleague.

Can negotiation skills be applied in everyday business situations?

Absolutely. Negotiation skills are applicable in various business situations beyond formal negotiations. They can be useful in discussions with colleagues, client meetings, conflict resolution, contract negotiations, vendor management, salary negotiations, and even in day-to-day decision-making. Developing strong negotiation skills can benefit individuals in numerous aspects of their professional lives.

Key Takeaways

Negotiation is not limited to boardrooms or formal business deals; it is a part of our everyday lives. Whether you’re discussing a project with colleagues, negotiating a salary, or making purchasing decisions, having effective negotiation skills can empower you to achieve better outcomes and build stronger relationships.

The good news is that negotiation skills can be learned and improved. With practice, training, and the right mindset, anyone can enhance their negotiation capabilities and achieve favorable results.

Skill Success offers an All Access Pass that provides unlimited access to a wide range of courses, including comprehensive resources on negotiation skills.

Investing in your negotiation skills will not only benefit your business endeavors but also enhance your personal and professional interactions. Subscribe to Skill Success All Access Pass and improve your negotiation skills today!

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