A logo design should be timeless and memorable. The logo is what the people first see before they avail of a product or service. It serves as proof of identification that a product or service is genuine. So if you want your business to stand out, your logo must be creative and purpose-driven. Here are ten tips to help you create a timeless logo.
1. Know your brand
Your logo is your point of identification. That is why you should make sure that you know your brand to convey your business to your target audience effectively. The symbol of your logo must communicate the ownership of your brand, your business, the product or service you sell, and the benefits your customer will get from you.
By doing this, you can effectively communicate your brand’s message and build a strong character for your business. Instead of checking your top competitor’s design or hopping into the bandwagon of the latest logo trends, create a timeless logo that you have carefully thought of yourself.
2. Know your target audience
You should consider creating a timeless logo from your target audiences’ point of view. This is because you are also establishing your business for your target audience. It should leave a good impression and connect with them—it resonates with your target audience. For example, if you are selling toys for children, you must incorporate colors and fonts that appeal to kids.
3. It should be unique and original
Having a unique and timeless logo clearly identifies your brand without associating it with other brands that have the same products or services as you. Again, the purpose of having your own timeless logo is to have your own identity and stand out from your competitors. Thus, you need to make sure that it should be unique and original. Also, copying or using a similar design as your competitors may violate copyright law. You can also use a logo maker to create unique and creative logos in quick time.
Examples of Timeless Logos
These logos may be familiar to you as they are quite famous and timeless.
- Google. Google is known for its colorful and dynamic designs for their logos. We’ll tackle dynamicity further on.
- Coca-cola. Coca-cola is not only a household brand. It is also known for its classy and timeless logo that has evolved through the years. Everyone knows the handwritten cursive of the Coca-cola brand.
- Apple. Their first-ever logo featured the apple that fell on Sir Isaac Newton’s head. Ever since, their apple fruit banner has gotten a sleek and modern upgrade.
- McDonald’s. Who doesn’t recognize that big and loopy “M”? McDonald’s logo is truly a timeless masterpiece.
- FedEx. This clever design may have a hidden arrow between the second “E” and “x”, but it still maintains a classy and timeless appearance despite this little gimmick.
4. Keep it simple yet appropriate
It is easy to get carried away in designing your logo. This is also sometimes a problem with logo designers. There are so many details that you or your designer may want to incorporate into a logo, such as images, texts, fonts, and colors. But less is more, especially when it comes to logo designing. As a matter of fact, many successful companies have simple logos.
Here are the reasons why a simple timeless logo is much more effective than a complex one.
- Simple logos are easy to recall or recognize.
- Easier to absorb and understand.
- The message of your logo is much clearer.
- Builds stronger associations.
- It is memorable.
5. Tells a story
One of the most important purposes of a logo is to tell your brand’s story so that the target audiences get the message and become familiar with it. The story is prompted by the emotion that engages your target audience with your timeless logo that makes them want to trust your brand.
Although you have a target audience, your logo must still be dynamic and should appeal to a diverse audience. Having a dynamic timeless logo supports innovation, and it is easier for you to tweak, recreate, and improve.
An example of a company that uses a dynamic logo is Google. They use or change their logo for almost every occasion or when an interesting event happens or is anticipated. Google also sometimes uses the interactive logo design, which will respond when you drag your cursor or click the logo. These little changes make a logo timeless.
As a result, it grabs the attention of their audience, and they look forward to seeing more of what Google will come up next with their logo.
7. Choose the right color/s
You should not choose a color for your logo just because it is your favorite color. The color that you should be using must grab and pull the attention of your target audience for you to create a timeless logo. Also, the color/s must communicate your ideas or brand to your target audience.
Color psychology connects your brand to a deeper level, which impacts human emotions and behavior. For example:
Red evokes confidence, youth, and power.
Yellow is happiness, youthful, energy, positivity, cheerful, friendly.
Orange means playfulness, energy, warmth, excitement.
Pink signifies femininity, love, romance, sexuality, warmth.
White indicates simple, sophistication, calm, pure, clean, innocence, clarity.
Black suggests strength, intelligence, power, sophistication, mystery, boldness.
Green implies health, Nature, Wealth, Tranquility, Harmony.
Blue means royalty, wisdom, calmness, trust, spirituality, respectability, sophistication.
Purple proposes royalty, luxury, high quality, creativity, mystery.
8. Consider proportion and symmetry
Proportion is one key you should consider in designing your logo and any image it may contain. There is geometry involved, and you must use the “golden ratio” in making a timeless logo. According to scientific studies, we perceive things that have a golden ratio. As a result, humans subconsciously perceive those things as beautiful and aesthetically pleasing.
When you incorporate the golden ratio in your logo, the more pleasing and timeless your logo will be.
9. Use negative space creatively
Every timeless logo has negative space. It is the blank space around the image or graphic of your logo. Since the negative space around the image is unused, why not use it cleverly to make it part of your logo. Negative space, when used effectively, will make your logo more simple yet interesting, unique, and demonstrates that your brand thinks outside the box.
Click this link to find samples of logos that use negative space brilliantly.
10. Limit your fonts
In logo designing, choosing the right font is one of the most important and hardest decisions you have to make. Finding the right font for your logo can make or break your timeless logo. There are thousands of fonts out there, and it can be overwhelming to decide which one you can use.
The key is finding the right balance between your font and your logo. Avoid using trendy fonts as they will go out of style eventually. It should also reflect the identity of your brand.
Lastly, avoid using too many font styles as it will only confuse and distract your target audience. Thus, they are unable to focus on your timeless logo and your story behind it. A maximum of two font styles is enough.
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