Whether you are an entrepreneur who is into email marketing or working for an entrepreneur who wants to try out email marketing, the right email marketing courses can help you succeed in your future campaigns.
Email marketing is the act of sending commercial emails to a group of people through the use of email. These commercial emails are either advertisements, sales solicitations, or other promotional content. The main objective is to promote a business and sell a product or service.
No matter how straightforward email marketing may sound, there are nuances and complexities involved in the process. Receiving the right email marketing courses can help spell the difference between successful campaigns and blotched ones.
Is it worth investing in an email marketing tutorial?
Naysayers may argue that email marketing is dead. After all, email has been around for such a long time. It’s like the grandfather of internet communications. However, just because it’s old doesn’t mean it’s irrelevant.
If emails have truly become obsolete, why does every single person on social media have them? How come every business card and every job application lists down email under the contacts section?
That’s because email is one of the most trusted forms of communication. Emails are virtually free. It is usually more credible than social media, and it is customized to address every unique individual; it is easy to measure and is accessible on almost any device.
Here are a few of the best email marketing courses offered by Skill Success.
Skill Success’s Top 5 Online Email Marketing Courses
Surprisingly, a lot of business professionals do not have proper email etiquette. No matter how skillful the campaign execution is, there is always something off about the emails that drive subscribers away.
Of all the fundamentals there is in email marketing, the one you should invest in is email etiquette. Sadly, etiquette is not discussed very often in just about any email marketing course. If they do, they mostly brush over it on a surface level without much emphasis.
This email marketing course aims to teach email etiquette that can spell the difference between an email that your subscribers will find valuable and one that they will absolutely hate.
The content of the course focuses on avoiding email mistakes that many marketing people make. It emphasizes how email etiquette can have an impact not only on sales but also on company image.
A few examples of the tips that the instructor of this course emphasizes are as follows:
- Have a clear subject line.
- Use greetings and closings.
- Keep your emails brief and to the point.
- When in doubt, use BCC.
- Make it clear what action you’re requesting.
- Include a signature line with your name, company, and contact information.
- Respond within 24 hours.
- Use your out-of-office auto-responder when away for more than a day.
You can find out more as you go through the course.
If you want something straightforward and cut to the chase in learning about email marketing, you can check out this course. It is designed simply for those who are interested in learning all about the basics of email marketing.
If you are a small business owner who wants to try your hand out at email marketing, you can start with this course. If you already have some experience with email marketing but want to brush up on your skills, this course could also help.
Finally, if you have been doing email marketing but are experiencing little to no success, this course might contain just the information and knowledge you need. There may be practices that you need to tweak or information that you need to update to make your campaigns successful.
The contents of this email marketing course are as follows:
- Identifying your end goals
- Creating connections with your subscribers
- Backward email funnel
- Overview of GetResponse
- Creating a list
- Setting up your autoresponder
- Setting up your emails
- Putting up your web forms
- List hygiene
You might already be doing email marketing for a long time. However, you might feel like the results have been lackluster, and you want to see more from it. This course can help you amp up your email marketing strategies to get you more action.
You may have the best products and services, have the best intentions and brand advocacy, and even the perfect email list. However, if you fail to get your subscribers to click and convert, you won’t be earning enough to sustain your marketing efforts anyway.
This email marketing tutorial aims to improve your performance by making you more likable to your subscribers, establishing a better authority, widening your reach, and increasing your sales.
The course breaks down the different strategies into ten “hacks” that you can use to make a difference in your marketing efforts. If you want to find out more about these ten hacks, take a look at the course and see what works best for you.
If you have already done your research about email marketing and list building but still need some guidance because you don’t know where to start, then this course is for you.
Discover how to use email marketing effectively to dramatically increase your sales using Aweber—one of the most established email list-building/autoresponder services. The course instructor is a 15-year veteran in email marketing. He will guide and mentor you step-by-step on how to use Aweber for email marketing and list-building.
You will learn how to create:
- Email list
- Autoresponder series (email drip campaign)
- Double opt-in subscriber process
- Single opt-in subscriber process
- Broadcast email (email blast)
- Opt-in form for your website
- Aweber-hosted opt-in page (no website required)
- Install your opt-in form on your website
- Import an existing email list from another service, offline source, business cards, LinkedIn contacts, etc.
Email marketing is your key to growth and success. But first, you must learn the key principles of email success and how to get started. This email marketing course will cover:
- Email marketing in a nutshell and why you should always be list building.
- The V+F+I+SR relationship formula, which stands for Value, Friendship, Interaction, and Self-Revelation.
- How to build an email marketing account, including how to create your first email list and send emails.
- Keys to building a huge email list.
- Getting email addresses online by making a signup form, squeeze pages, splash pages, and pop-ups.
- Getting email addresses in a physical business.
- How to write great emails and some email templates.
- Advanced Aweber Tricks.
Skill Success has a broad range of other email marketing-related courses that you should check out if you are looking for additional resources. They tackle email lists, how to get quality subscribers, how to achieve better conversions, getting automation recommendations, choosing platforms, and boosting your sales with email marketing campaigns.
There are plenty of other intermediate and advanced resources for email marketing. But once you get the basics down, you can move up more confidently. Once you have grasped the basics and the perks of email marketing, you can apply what you have learned from these email marketing courses and watch your campaigns gradually improve.
Ready to learn the best email marketing strategies? Click here to get started.