Writing a Marketing Resume That Wins: Keywords and Techniques 2023

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Are you a marketing professional looking for a new job? If so, you know that the competition is fierce. In order to stand out from the crowd, you need to have a marketing resume that is tailored to the specific job you are applying for and that uses the right keywords.

But how do you know which keywords to use? And how do you make sure your resume is formatted in a way that will be picked up by applicant tracking systems (ATS)?

In the past, writing a resume was a fairly straightforward process. You would simply list your education, work experience, and skills. However, in the modern digital world, things are a bit more complicated.

Today, most employers use ATS to scan resumes for keywords. This means that if your resume doesn’t include the right keywords, it may never even be seen by a human recruiter.

That’s why it’s so important to do your research and find out which keywords are relevant to the job you are applying for. Once you know which keywords to use, you need to make sure they are used strategically throughout your resume. Don’t just sprinkle them in randomly. Instead, use them in your skills section, your work experience, and even your education section.

In this article, we will discuss the most important marketing resume keywords for 2023 and provide tips on how to use them effectively. We will also discuss the importance of learning career development courses to improve your marketing skills and boost your resume.

marketing keywords written on pieces of paper

Top Marketing Resume Keywords in 2023

Let’s delve into various keyword categories and explore how to effectively integrate them into your resume to make it a standout document.

Industry-Specific Skills

Showcasing industry-specific skills underscores your proficiency in contemporary marketing methodologies. These skills demonstrate your prowess in navigating the evolving digital landscape while delivering measurable outcomes.

Example Keywords and Usage:

  • Digital Marketing: Devised integrated digital marketing campaigns that boosted online engagement by 40% and resulted in a 15% increase in website traffic.
  • Social Media Marketing: Managed strategic social media campaigns that garnered a 25% rise in follower engagement and increased brand visibility.
  • Product Marketing: Spearheaded product launch initiatives, achieving a 30% increase in product awareness and driving a 20% sales upswing.

Technical Proficiencies

In the digital era, technical know-how is pivotal for marketing success. Incorporating technical keywords showcases your adeptness in leveraging digital tools for impactful marketing strategies.

Example Keywords and Usage:

  • SEO Optimization: Executed SEO strategies that improved organic search rankings, resulting in a 15% increase in website visibility.
  • Email Marketing: Orchestrated email campaigns using platforms like Mailchimp, contributing to a 10% rise in click-through rates and conversions.
  • Marketing Analytics: Leveraged data analytics tools to extract actionable insights, leading to a 20% enhancement in campaign effectiveness.

Result-Oriented Achievements

Highlighting result-oriented achievements underscores your tangible contributions to previous roles. Using keywords that emphasize successful outcomes showcases your ability to generate measurable impacts.

  • Revenue Growth: Led a cross-functional team to launch a marketing campaign that bolstered quarterly revenue by 25%.
  • Lead Generation: Developed targeted lead generation strategies that expanded the prospect database by 30% within three months.
  • Conversion Rate Optimization: Conducted A/B testing on landing pages, yielding a 10% increase in conversion rates.

Soft Skills and Attributes

While technical skills are imperative, soft skills round out your profile as a versatile marketing professional. Integrating keywords that highlight your personal attributes underscores your collaborative prowess in a dynamic team environment.

Example Keywords and Usage:

  • Management: Directed a team of marketing specialists, fostering a collaborative atmosphere that delivered successful campaigns on time and within budget.
  • Leadership skills: Led a team of social media specialists to create and implement impactful social media campaigns, resulting in a 25% increase in audience engagement and a 20% growth in follower base. 
  • Business Strategy: Developed comprehensive marketing strategies aligned with broader business goals, leading to a 15% growth in market share.
  • Event Management: Orchestrated high-profile marketing events that attracted 500+ attendees, enhancing brand visibility and industry presence.
  • Team Empowerment: Empowered cross-functional teams to take ownership of projects, fostering a culture of innovation and driving a 30% improvement in campaign outcomes.
  • Strategic Vision: Developed and executed a long-term digital marketing strategy that aligned with the company’s vision, contributing to a 25% rise in online conversions.
  • Adaptability: Successfully navigated shifting market trends by swiftly adjusting marketing tactics, resulting in a 15% increase in brand resonance during changing consumer behaviors.

If you want to know more about improving your soft skills related to marketing jobs, read these articles:

Specialized Expertise

Distinguishing yourself with specialized expertise sets you apart in the competitive landscape. Tailoring your resume with keywords in specific areas of marketing showcases your unique value.

Example Keywords and Usage:

  • Content Writing: Produced engaging blog posts and website content that drove a 20% increase in organic website traffic.
  • Branding: Led a rebranding initiative that resulted in a 30% improvement in brand recognition and customer loyalty.
  • Event Marketing: Devised and executed event marketing strategies that resulted in a 15% increase in attendance and generated substantial media coverage.

Expert Insights: How to Craft an Impactful Marketing Resume?

Kick off your resume with a brief statement or summary

To kick off your resume, write a convincing summary statement or professional description in which you showcase your most important skills and goals. The purpose of this part is to pique the reader's interest and encourage further exploration of your resume.

Showcase your impact

Employers want to know how you have impacted your previous or current organization. Recruiters won't get the full picture if your experience section reads like a job description and is heavily task-based, emphasizing your daily tasks. I advise you to take on the challenge and make it an accomplishment. For instance, demonstrate how much a project raised sales or reduced costs for the organization.

Jan Chapman, Co-Founder and Managing Director at MSP Blueshift

Strategically list competencies

Make sure to showcase your most relevant abilities in a separate part of your resume. Many organizations utilize applicant tracking systems (ATS), thus it's important to use keywords from the job description.

Matthew Magnante, Content Writer & Strategist, FitnessVolt

Create a resume for each job you apply for

Focus your resume on the abilities and experiences that are most relevant to the position you are applying for. An employer's interest in hiring you will be piqued if you tailor your CV specifically for their position.

James Angel, Co-Founder of DYL

Optimizing for ATS

In today's digital landscape, many companies rely on applicant trackingsystems to streamline their hiring processes. To ensure your resume successfully navigates these systems and lands in human hands, incorporate relevant keywords naturally throughout your application. Strive for a balanced approach, avoiding excessive keyword usage, which could diminish the authenticity of your representation. Thoughtfully optimizing for the screening process demonstrates your adaptability and understanding of contemporary hiring practices.

Huzaifa Ghayas, Head of Marketing at Moneygeniustips

Explore video resumes and digital portfolios

I believe video resumes and digital portfolios will continue to gain popularity. These formats allow you to showcase your personality and soft skills, which are increasingly valued by employers.

Jamal Farah, Chief Information Officer at Roowaad

Include a glimpse of your personality

When you send in your resume, you need to be able to include a glimpse of your personality. Whatever this looks like for you - whether it's showcasing your humor, including relevant hobbies, or illustrating your extreme comprehension of a specific subject - include a glimpse of your personality to make yourself stand out from your competitors.

Troy Portillo, Director of Operations of Studypool

Linkedin integration

Include a link to your well-maintained LinkedIn profile. A professional online presence can provide a more comprehensive view of your qualifications.

Charlie Bitson, Hiring Manager at allassignmenthelp.org

Apply the modern resume formats and tech trends

Consider using a skills-based resume format to emphasize your abilities. Additionally, incorporating QR codes linking to an online portfolio or LinkedIn profile can showcase your work visually. Applicant tracking systems (ATS) are prevalent, so optimize your resume with relevant keywords to ensure it passes through these systems.

Percy Grunwald, Co-founder of Compare Banks

Combine clarity, customization, and quantifiable achievements

In 2023, a standout resume combines clarity, customization, and quantifiable achievements. Emphasize the skills and experience that are relevant for this role, pointing to measurable results. Recently, I've been struck by a candidate who took advantage of the Strategic Social Media campaigns and increased customer engagement by 45%.

Melissa Terry, HR at VEM Tooling

Frequently Asked Questions about Marketing Resume Keywords

Why are keywords important in a marketing resume?

Keywords are crucial in a marketing resume because they help your resume get noticed by applicant tracking systems (ATS) used by employers. These systems scan resumes for relevant keywords, ensuring your resume reaches human eyes. Additionally, keywords showcase your skills, qualifications, and industry knowledge, making your resume more appealing to hiring managers.

How do I identify the right keywords to include in my marketing resume?

To identify the right keywords, carefully review the job description for the position you’re applying to. Look for recurring skills, qualifications, and industry-specific terms mentioned in the description. Include relevant marketing terms such as “SEO,” “content strategy,” “social media management,” and “brand development” that align with your experience and the job requirements.

Should I include a separate section for keywords in my marketing resume?

It’s generally not necessary to have a separate section solely for keywords. Instead, integrate them naturally throughout your resume in relevant sections like your summary, skills, and work experience. Incorporate keywords in context, highlighting how your experience aligns with the job you’re applying for.

Can I use synonyms for keywords to avoid repetition?

Yes, using synonyms is a smart approach to avoid repetitive language while still including important keywords. For example, if “digital marketing” is a crucial keyword, you can also use variations like “online marketing” or “internet marketing.” However, ensure that the synonyms accurately represent the same skill or concept.

How do I strike a balance between using keywords and maintaining a readable resume?

Use keywords naturally in your sentences without overloading the content. Prioritize readability and meaningful descriptions of your accomplishments, using keywords to enhance your qualifications.

Key Takeaways

Marketing keywords are important in digital resume writing because they help applicant tracking systems (ATS) scan your resume and identify you as a good fit for a particular job. By following the tips from the experts in this roundup, you can craft an impactful resume that will get you noticed by employers.

If you are looking for more help with your resume writing, job interviews and career development, subscribe to Skill Success All Access Pass. This subscription gives you access to the entire library of courses, including career development courses that can teach you how to write a resume and handle interviews that will get you noticed by employers.

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