make-your-logo-standout

5 Helpful Tips To Make Your Logo Standout

Why you should make your logo standout? Your business brand logo is essential because it can be described as the face of your company. Learning how to make your logo standout is important because your logo is your first introduction to your customers; that is why the design of your logo should appear professional and impressive to get the attention of your target audience.

So what should you consider when creating a logo? Here are some powerful tips for designing your logo effectively.

Show the personality of your brand.

The personality of your brand is the emotional characteristic that connects your brand name to your consumers.

If you are thinking of the personality of your brand, you should first reflect on who you are (your brand), what are you selling, and who are your target audience or your customers. You could also start by thinking about your business story and how would you describe your product or service.

You could ask some of these questions about your brand to yourself:

  • Is it for males or females?Is it for the young or for the mature?
  • Is it classic or modern?
  • Is it formal or humorous?
  • Is it astounding or boring?

The answers to these questions will help you perceive your brand’s personality.

Your logo should reflect the nature of your business.

Your logo should reflect the nature and what your business represents. The nature of your business is the industry or sector where your business belongs, for example: publishing, IT, food, beauty, fashion, etc. The image and color that you use should align with the product or service that you offer. When the design of your logo aligns with your business—your brand identity is created and your business can be easily distinguished in the market.

Decide on the color.

Deciding on the right color palette of your logo is crucial. Not only colors add pizzazz on your logo, there is also a psychology involved in every color. Colors help you connect your brand to your consumers in a psychological way.

Color is a powerful communication tool that affects and influences humans’ moods, actions, and reactions. Our reaction to a certain color is deeply rooted from our previous experiences or customs. However, there are colors that have a psychological universal meaning. For example, warm colors such as red, orange, and yellow suggest passion, anger, and excitement. On the other hand, cool colors like blue, green, and purple suggests calmness, wisdom, and sometimes sadness.

relation-of-color-to-psychology

Here are the common colors used in logos and its effect on the emotions and psychology of humans:

Red. A popular color choice in branding. It evokes confidence, youth, and power. This color is loud and playful, so if you brand is more on the conservative side, you might not want to include this in your color palette.

Yellow. Happiness, youthful, energy, positivity, cheerful, friendly. This color is bright and intense that quickly grabs attention and sometimes strong in the eyes.

Orange. Playfulness, energy, warmth, excitement. Like red and yellow this color grabs attention. People often describe this color uplifting, bright, and happy.

Pink. Femininity, love, romance, sexuality, warmth. Pink is mostly described as feminine and girly color. Since pink is a feminine color, it evokes feelings such as gentleness, nurture, kindness, and compassion.

White. Simple, sophistication, calm, pure, clean, innocence, clarity. This color is most of time taken for granted because of its neutral color. You can use white as your secondary color on your logo to provide color contrast.

Black. Strength, intelligence, power, sophistication, mystery, boldness.  This color symbolizes seriousness and professionalism. It also conveys a sense of authority, respect, and power.

Green. Health, Nature, Wealth, Tranquility, Harmony. If you want your brand to portray security, naturalness, and freshness, then use green color.

Blue. Loyalty, wisdom, calmness, trust, spirituality, respectability, sophistication. Lighter shades of blue are often used in logos of medical industries because it evokes trust, healing, and calmness. Deeper shades of blue are often used by corporate companies because it evokes professionalism and confidence. 

Purple. Royalty, luxury, high quality, creativity, mystery. If your brand is trying to convey creativity, sophistication and royalty, then purple would have to be your top choice.

Keep it simple.

A simple logo should be easily recognized at the first glance so that the mind will be able to process the image and drive emotional reaction quickly on the logo. When a logo has a complicated design, the cognitive process will take longer before the mind understands it and generates a reaction. Not only a simple logo is more memorable, but it is typically the most attractive because it is easy on the eyes. Just take a look of the logos of famous brands.

Take your time designing your logo.

A simple logo should be easily recognized at the first glance so that the mind will be able to process the image and drive emotional reaction quickly on the logo. When a logo has a complicated design, the cognitive process will take longer before the mind understands it and generates a reaction. Not only a simple logo is more memorable, but it is typically the most attractive because it is easy on the eyes. Just take a look of the logos of famous brands.

Designing your own logo is easy! Get started today and learn how to design logos with Become A Logo Designer online course!

Ready to move up in your career? Advance your skills with 30 days FREE of All Access Pass and learn from over 1,000 online video courses. Click here to get started.

About The Author

Esther B.

Esther B.

Esther is a writer whose work focuses on career and personal development. She has also been YourTango’s Expert Partner where she wrote articles mostly for women to encourage them to have a meaningful life and healthier relationships. Her articles were constantly in YourTango’s weekly top ten for highest number of page views and her works have been featured in MSN and POPSUGAR. She also has almost 8 years of experience working for top publishing companies (Wiley and Cengage Learning) helping authors publish their books and research papers. When she is not on the computer, you’ll likely find her in the kitchen busy looking for snacks to eat.