Why You Should Use Google Ads on Your Business
If you are a marketer looking to invest in the right advertising platform, Google Ads is your best choice. Google dominates the web in the US as the most visited multi-platform web properties. As of January 2020, it has over 257.5 million visitors from the US alone. That whopping figure should be enough to convince you that you need to use Google Ads in your business.
Google is the world’s most popular website—it has over 3.5 billion queries every day and 1.2 trillion queries per year. It initially launched Google Adwords in 2000 but rebranded in 2018 as Google Ads.
What is Google Ads?
Google Ads is a pay-per-click (PPC) model of a paid advertising platform. It lets the advertiser pay per click or per impression of an ad. It has become increasingly popular due to instantaneous and transparent results.
Google Ads is an effective marketing platform to drive website traffic, find your target customers, convert leads, and boost overall sales. It lets your business appear on the search engine results page (SERP) when your target customers look up on Google Search or Maps for a product or service similar to yours.
When done right, your ads can reap success in just a short notice. The platform has a click-through rate of 8 percent. From the buyers’ perspective, 65% of them click-through ads to purchase a product or service. And by knowing how to make effective ads, you can reach your most profitable marketing campaign yet
Features of Google Ads
You can grow your business with Google Ads through its various targeting methods that can lead you to potential customers. Here are some of its remarkable features that are worth investing for:
1. Customize ads according to your marketing goals.
Google Ads offers various ad formats and features to tweak your ad campaigns according to your goals. You can take action on your ads with the goals of getting more phone calls, visiting your website, installing your app, and more.
2. Target ads with the right keywords.
Keywords help your ad target the ideal customers searching for the related terms. You can specify the times of the day, location, and language where your ads will show.
3. Specify your target audience.
You can be more specific in targeting the audience you want your ads to reach. By knowing their demographics, it will be easier for Google Ads to place your campaigns on the rightful audience.
4. Only pay for results.
You don’t have to shell out tons of money just to reach your audience; Google Ads lets you pay only when a viewer clicks onto your ad.
5. Measure your ad campaigns’ performance.
Google Ads allows you to track how your ad performed. This lets you know its effectiveness and the improvements you should make.
6. Advertise across different platforms.
Google Ads is multi-conventional in a way that it allows you to advertise no matter what gadget it is. Be it computers, tablets, smartphones, or apps—you can guarantee that you can reach your target customers.
Who can use Google Ads?
Just because it is popular and effective, doesn’t mean you should employ it in your marketing strategies. You need to evaluate if having paid advertisements is worth your money.
Here are some of the criteria your business should meet before using Google Ads in your business:
- Your audience is found online.
- People are looking up keywords that relate to your business.
- There are online publications that release content related to your industry and service.
- Google has relevant answers when you look up your keywords.
- Your competitors use paid advertising tools.
- You have access to keyword tools in finding the best keywords to bid for your business.
Reasons why Google Ads is suitable for your business
Here are the top reasons why you will love using the paid advertising tool.
1. Massive reach
Google Ads has been in the market for almost 20 years already—making it the superior advertising platform above all. With Google’s gigantic reach, you are bound to connect with your target customers because almost everyone uses the search engine globally. In fact, 90% of internet searches happen in Google and its subsidiary, YouTube.
2. No minimum investment
There is no minimum amount you can invest in your monthly ad spend in Google Ads. This is a win-win situation for businesses with a limited budget for marketing initiatives. It also allows companies to test the waters first before bidding for more expensive keywords—saving them money over time.
3. Targeted marketing
What makes Google Ads effective is its ability to pinpoint your ideal audience who can eventually convert as customers. When you give the desired demographics you want to reach; Google Ads finds its way to show them your ads at the right time and place.
You can set up your desired time, days of the week, state, and region to activate your ads to reach potential customers.
4. Significant return on investment (ROI)
ROI is the profit you made from the ads and how much you have spent on them. You calculate it by subtracting the overall costs from the revenue and dividing the total by the overall costs. In 2016, advertisers reportedly made $8 for every $1 spent on Google Ads. This demonstrates how worth it investing in Google Ads is.
5. Competitors flocking in Google Ads
When your competitors are using Google Ads while you are only ranking organically, you lose in the process. Businesses who pay for ads have a place in the SERPs and further push down competitors at the bottom. Some competitors bid on your branded terms, which makes the competition tight.
Use Google Ads to tackle your competition and evaluate what works for them. You can get inspiration from how they run their ads to start outperforming them.
6. Faster than SEO
Although search engine optimization (SEO) and Google Ads are two different marketing strategies that cannot be compared, the latter reaps instant results over the former. Both approaches are essential in driving traffic and converting leads; however, Google Ads demonstrates faster and more effective results.
Google Ads lets you target several keywords at a time, turn the campaign on or off whenever, and show your ads at the top part of a page—having maximum visibility.
7. Integration with Gmail ads
Email marketing is one of the most effective ways to create brand awareness, get traffic, convert leads, and increase sales. Google integrated Gmail Ads with Google Ads to reach targets through Gmail inbox.
Gmail ads cost less than Search ads, yet both are effective. Gmail ads appear on the promotion and social tabs when a user opens the Gmail inbox. This is a desirable method for businesses with a lower budget.
8. Minimized costs due to PPC advertising
The pay-per-click advertising paves the way for a cheaper yet efficient mode of promotion. You will only pay for the generated clicks made on your ads. Also, when people clicked on your ads but did not convert, Google Ads will give you the chance to remarket. This way, you can continuously target them to stay on top-of-mind of potential customers.
Google Ads is a powerful advertising platform that can land your business success. When you fully understand how it works in reaching your marketing goals, you are an inch closer to materializing them. If you want more comprehensive guidelines about how you can grow your business using Google Ads and other advertising tools like Facebook Ads, Bing Ads, and Microsoft Ads, here’s an Ads mastery class to perfect them all.