By definition, copywriting is the act of creating written material for advertising or publicity. It is all over us. Each product you buy, each webpage you visit, each service you partake most likely made use of written copies to sell it. It’s no wonder why it is such a useful skill to learn. Learning it opens up a ton of opportunities for you.
It is a valuable skill to have when applying for a job
You might not think of applying this particular skill while crafting a resume or penning your cover letter. But if you come to think of it, your application documents’ primary purpose is to sell yourself to potential employers. Wouldn’t it make sense if you used copywriting techniques to make your application stand out among the rest?
It teaches you psychology and influence
Copywriting doesn’t just show you the technicalities of writing for the sake of selling. To be able to do it properly and achieve great results, you have to delve deeper into its operating principles. It teaches you how words and their format affect how people think and feel about a statement. It emphasizes how sentence structures and word choices can profoundly impact how ideas are formed in a reader’s mind.
Copywriting is the secret to successful entrepreneurship
If there is one skill that covers all areas vital to the success of a business (especially online businesses), this would be it. Creating written content that connects to and captures an audience is more valuable than expensive applications and over-the-top design. If you want to drive traffic, gain subscribers, convert visitors, and advertise on social media even without having the money to pay for it, guess what you can do?