businessman checking email list

Why Email List Building is Important for Your Business

Email list building creates a means to disseminate information to a widespread audience. It is a powerful tool used by email marketers to reach a vast pool of potential consumers and is attributed to be one of the most effective ways to use technology in sales and marketing.

Knowing how effective it is, businesses need to consider its importance in their expansion and ultimate success. Almost any company out there can benefit from proper email list building. Here are some of the more specific reasons why email list building is essential for any business:

Allows you to get personal with your audience

An email is like approaching someone and speaking directly to them, as opposed to announcing to an audience like what happens in social media broadcasting. You can think of it as a date as opposed to a party where you spend time face-to-face with one person in private instead of just passing glances with a large number of people in public.

With email marketing, your target audience can read your message in the safety and privacy of their own emails and can respond to you with inquiry or feedback more confidently, away from the prying eyes of the public. With email, you are given a chance to connect with them on a personal level and build a strong connection and trust.

Encourages continuity

Since you will be able to build a better and personal relationship with your clients through email, you can ensure the continuity of your established relationship. Business owners are able to do this in the form of updates, follow-ups, surveys, and responses. Whenever something comes up like a new product or an offer, all businesses have to do is to look up their email list and reconnect with their audience on a personal scale.

With proper email list building and establishing strong relationships with your contacts, it is possible to have recurring and returning customers on repeat for a long time. In this manner, you are not only gaining new customers but also retaining those that have already purchased from you before. You don’t have to worry so much about losing grip on your audience. In contrast, on social media, your update can quickly get piled with other businesses. 

email list blocks

Effective communication

An email stays in your client’s inbox and remains unread unless they do something about it–either read it, mark it down, or delete it. Either of these three actions gives the email reader some form of contact with your message. It could be the full or part of the message if they open and read it, or it could be the subject if they decide just to mark it or delete it. 

Email has always been an effective means of communication, and it continues to be so. It is fast, efficient, and may cost you nothing. Plus it can even be improved in ways that have never been available before, like automation, attachments, or HTML. On top of all that, everyone with access to the internet uses emails. That is why many businesses make optimal use of its efficiency with thorough email list building.

Safe and reliable means of promotion

While some of your emails might get lost in transit, not get sent at all, or end up in spam folders, a lot of it still reaches your clients’ inboxes. It is a reliable form of communication that has proven itself time and time again since its invention in 1972.

Email is personal and direct as opposed to public marketing spaces. It is mostly safe enough that you can handle your clients’ personal details through it. Things like bank details, full names, and social security information can be safely processed. Just make sure to practice email safety rules at all times and remind your clients of the safety steps they can undertake to keep themselves from becoming victimized by cyber-crimes such as the ever-prevalent phishing. 

Longer lifespans

Just as mentioned above, an email stays in the inbox for as long as your clients’ preset email validity, unless they delete it themselves before that. Emails, therefore, have longer lifespans than many broadcast marketing and sales copies, such as those in social media posts where they could easily be scrolled over and forgotten.

What’s more is that if an email contains vital information, it can be easily searched and re-read as long as it is still in the inbox. With an email, you wouldn’t have to worry about air time. Your content is safely nestled in your audiences’ inboxes–always accessible at any moment they please.

Better conversion

The reason why email list building is crucial for any business is that marketing through email proves to achieve better conversion as opposed to other strategies. People generally aren’t ready to make a purchase immediately after first contact. Most of the time, it takes some persuasion and repeated encounters before you can close a sale.

With emails, you get as much exposure in the frequency that you set. And what’s even better about it is that you have the option to do this free of cost. Your messages are providing a persistent presence in your target audiences’ inboxes. Therefore, you are more likely to gain a buyer in this manner than just through a passing ad in their timeline.

Should you ditch all marketing means and just stick to your email list?

It could be possible for a business to survive with just email marketing. However, that doesn’t necessarily mean that you should rely solely on email unless if it’s all you can afford at the moment. Marketing your business can be attacked through different means simultaneously. This approach usually yields better results.

With the right business email etiquette, combined with effective social media marketing, and tying it all up under a solid business plan, email list building might be the missing link that captures and keeps your customers for good. Build the right email list with the proper practices, and apply some learned effective email content marketing to reel in all those readers. Complement and strengthen your email marketing with other strategies that interlink into one message and one common goal. 

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About The Author

Vanessa R.

Vanessa R.

Vanessa has been a freelance writer for eight years, providing content independently and through various online platforms. Having worn many hats—a former student journalist, a registered nurse, an aspiring mom-blogger, plus six years of pharmaceutical sales experience under her belt, she adopts a broad range of approaches to tackling different subjects in personal and professional development. In her spare time, she enjoys chasing her two rowdy boys around the house.