The advantages of media are countless. Because of this reason, almost every person in the world relies on it. It has played an important role in our lives for many years and it connects us to the outside world.
What is Media?
Media is a communication channel or tool such as the radio, television, newspaper, magazines, books, films, and the Internet. It is used to deliver data, information, and knowledge to people.
What are the adavantages of Media?
1. Disseminate information to a broader audience
Media helps information disperse quickly in a timely manner to a wider audience. The main goal and advantage of the media is to share information, and it has the power to affect a social change in society. It can change the belief of an individual or a group. These are the reasons why the media has a great impact on a wider audience.
- According to statista, there were 120.6 million TV households in the United States in the 2019 to 2020 season and 1.67 billion worldwide.
- For radio, there are over 15,500 radio stations in the United States, with an estimated 57 percent of the U.S. population listening to online radio.
- Social media users, on the other hand, have the most number of users. Currently, there are 3.8 billion social media users. That is nearly 60 percent of the world’s population.
With millions and even billions of reach, the media will still remain as the most powerful tool in getting information across the community and even worldwide.
2. Children’s knowledge increases
Old (traditional) and new (digital) Media allows children access to entertainment, information, and knowledge. In traditional media, children gain knowledge from textbooks, educational television shows, and more.
Today we continuously transition to digital media. Most children consume entertainment programming and knowledge using technology, such as Smartphones, tablets, and computers, which help them access academically relevant content and other cognitive skills.
Search engines on the Internet, such as Google, help children become smart and confident explorers of the online world. Children can find a lot of information in doing their research online.
According to research, children who regularly use the Internet experience improved performance in visual learning, such as reading. They also display a more proactive approach to information-gathering and experience.
3. Provide convenient access to information
Radio is the most convenient medium where people can get information. It is much more portable than the television and allows people to listen while on the move. The radio waves are free, so as long as you have a radio, you can listen to music and access information even without Internet access.
Conversely, the Internet also provides convenient and affordable access to information. You can almost find all the information on the Internet. So you can do research without going to a public library.
4. Influence how a person thinks and lives
The influence of the media has a great effect on many aspects of people’s lives. It can influence how people vote, their beliefs, self-confidence, feelings, and more.
Since most people own Smartphones and use social media, they can stay in touch with their family and friends. They can also be deeply influenced by other people they see on social media and be inspired to be just like them.
Television programs like the news also help raise awareness and issues to its audience. More people become aware of the current events that are around them, and that may affect them. By understanding the news, you keep yourself involved in the community.
5. Connect people all over the world
One major benefit of media or social media is to connect a person with another person, even if they are in another part of the world. This is the core of social media applications such as Facebook, Twitter, Instagram, Snapchat, TikTok, and other platforms.
Social media helps hundreds, thousands, and even millions of its users to stay connected and receive frequent updates from the people they are following, whether a friend, family member, a group or a public figure, for free.
6. Play an important role in community development
People sometimes want to get involved in public issues and give their opinion. Media, especially social media, plays an important role in discussing social issues. Thousands of people can share their thoughts or opinions in a community forum or thread. Other people can know the visions of many people in one place.
The people involved in the discussion can find a solution to a common problem. Business owners can take advantage of it by getting feedback from the consumer about their product or service.
Media is a widely used tool to promote charitable causes to build supporters, boost donations, and encourage people to sign up for campaigns and recruit volunteers.
7. Help promote a business
Whether online or offline, any business can take advantage of Media to promote their business to the largest audience. In fact, thousands and millions of people in the world are open to you. Promotion and advertising make most of the expenses in businesses. But choosing the right medium can make your business more profitable and less expensive.
Most businesses use Facebook because it offers a low-cost marketing strategy, which is ideal for small to medium businesses with a limited marketing budget. Facebook Ads is a tool that can help you advertise online efficiently. The number one reason is that Facebook has 2.7 billion monthly active users. Also, an average person spends 2 hours and 24 minutes each day on social media—Facebook tops all of the social media.
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