Video marketing is probably the most effective form of marketing in this digital era. That is why learning how to create a killer video content is important. You are able to create a more engaging content and enhance the viewer’s experience and increase conversions to sales.
- 6 out of 10 people would rather watch online videos than television. (Google)
- People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
- Mobile video consumption rises by 100% every year. (Insivia)
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- 92% of users watching video on mobile will share it with others. (Wordstream)
- Users view more than 1 billion hours of video each day on YouTube. (YouTube)
- 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
These statistics only show how effective video content is in feeding information to your audience, marketing your business, and boosting your sales. Now is the time to create your own killer video content and make sure that the right audience watches them.
Top tips for creating a killer video content
Creating killer video content starts from the video pre-production strategy. This is the initial planning before you shoot your video. You will save time and money by allocating time to plan and have a clear vision of what video you want to produce.
After you have a clear idea or vision of your video, here are the next steps you need to do.
Know your target audience
Your first assignment is to identify the individuals who will watch your content. This is known as your target audience. Don’t assume that everyone who liked your Facebook page or subscribed to your YouTube channel wants to see the same content.
Rather than creating video content for a generic audience, you should create a more targeted and effective video that they can relate to. In that way, they will find your video content interesting, entertaining, and prompt them to respond to your call to action immediately.
Define the core message of your video content clearly
Now that you already know your target audience, the next thing that you should consider is your core message. Your core message should affect what your audience feels, thinks, and does. This is so that your audience takes action after watching your video.
You might be tempted to cram all the information possible in one video. However, this is not effective as it will only dilute your message. If you cannot clearly explain your message to your audience, how likely can your target audience understand the message you want them to hear?
An effective core message should be simple, concise, clear, relevant, and convincing to your target audience.
Lastly, it should be tailored for your indented target audience. You should also consider other factors that will help you relay your core message better with your target audience. Such factors include reflecting on their needs, priorities, and terminologies.
The 8 seconds rule
The first 8 seconds is the most crucial part of your video content. A recent study found that an average human’s attention span has dropped from 12 seconds into 8 seconds. Meaning, your target audience will click away from your video if they find it uninteresting.
You need to come up with smart strategies to make the most of the eight seconds attention span. Capture the viewers’ attention by including images and visual storytelling tactics to hold their attention for the rest of your video. You should also rely on the first 8 seconds of what they can expect throughout your video.
The length of your video content matters
In relation to the attention span, you should also consider the run-time or how long your content video should be. The length of your videos totally depends on the channel you are using (e.g., Facebook, Instagram, and YouTube), industry, and what your content is all about.
For example, your Instagram videos should be 30 seconds long, although this platform gives you 60 seconds for your videos. If you want to publish longer videos on Instagram, then you should use IG TV, where you can post 10-minute long videos.
Effective Facebook videos tend to be 24 to 90 seconds long. At the same time, YouTube videos that were uploaded from 7-15 minutes tend to perform best.
But the rule of thumb is to keep videos under 2 minutes. According to wistia, a 2-minute long video gets tons of engagement as much as a 30-second video.
Polish your video content
Lastly, you can edit your video and make it appear like a film for added visual impact using Adobe Premiere and After Effects by enrolling in How To Make Your Digital Video Look Like Film online course. You will learn the basics of applying film grain, how to create a vignette, and how to chop up the frame rate in interesting ways.
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