The Beginner's Guide to Freelance Digital Marketing

Freelance digital marketing is now a booming industry. The Internet age has opened up countless opportunities for savvy individuals to start their marketing businesses. Whether you’re doing it as an extra income source or you want to make a career out of it, freelance digital marketing can be the perfect opportunity for you to do what you do best.

But, trying to figure out how this all works can be very confusing for someone new to the field. You have so many options, but not all of them are good ones. 

It’s easy to get discouraged and give up before you even make a dent in the industry. If you’re trying to break into freelance digital marketing, you’re definitely in the right place. This guide will show you everything you need to know about starting your freelancing journey in this exciting field.

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What is digital marketing?

Digital marketing is a term used to describe the marketing of products or services using digital technologies, mainly on the Internet, including mobile phones, display advertising, and any other digital medium. 

Digital marketers develop digital marketing plans. They set their own digital goals and carry out all the necessary activities to achieve these goals. If you want to excel in your career as a digital marketer, you will need to understand what this means clearly. You will need to know if your job requires you to be the strategist who leads the team and sets the course for success.

What is the rate for a freelance digital marketer?

Marketing freelancers can initially charge as much as $4-$5 per hour for essential digital marketing services. Rates can go up depending on the experience, niche, and services required by the client.

What are the services of a digital marketer?

So, you’re interested in a career in digital marketing. Great! There are many positions and opportunities within the industry, and it’s a hot field right now that you should consider as you build your career. 

Tasks and responsibilities of a digital marketer

Digital marketing professionals are responsible for everything that happens along the customer journey, including directly converting web visitors into leads then leads into sales. That means they need to know everything about the customer life cycle:

  • How they found out about the company and its products or services.
  • What do they think of those offerings?
  • Whether they ultimately made a purchase.

The digital marketer is also responsible for increasing brand awareness, which can be done through social media marketing on Facebook, Instagram, Twitter, Youtube, and more, social media optimization, Facebook Ads, SEO (search engine optimization) efforts, and more.

Additional tasks and responsibilities

Digital marketers also need to stay on top of all digital trends to remain relevant to their audience. They also need strong communication skills, both written and oral. They may develop new product launches or optimize existing products based on analytics data. They may also be involved in designing emails or landing pages to help improve conversion rates from web visitors to leads or sales.

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Getting started in freelance digital marketing

Now that you’re interested in a career in digital marketing, there’s no time like the present to get started. Digital marketing is a vibrant and growing field, and on the surface, it seems straightforward: companies reach out to customers online, and customers respond. The truth is a little more complex. As a digital marketer, you have to effectively communicate with an audience and generate potential customers’ interest, loyalty, and action. Here are some tips for getting started with your freelance digital marketing career: 

Sign up for social media platforms

Platforms such as Facebook, Twitter, and LinkedIn are free places for you to build a profile and begin networking with other professionals in the digital marketing industry. Learning from others is essential in growing your knowledge on any topic.

Get your education

There is no industry-wide certification for marketing professionals, but that doesn’t mean you can’t get the education you need. Look into digital marketing programs or online courses. You’ll learn basic and advanced knowledge about digital marketing. You can also focus first on your preferred fields such as Social Media Marketing, Social Media Optimization, Email Marketing, or Content Marketing so you can have a specialization. 

Learn more about content creation and management

If you’re going to be involved in digital marketing, content creation is a must! You need to write or speak effectively to reach your audience and give them valuable information that they can act on. Add content-related skills under your belt such as copywriting, search engine optimization (SEO), graphic design, and for more technical skills, programming languages like HTML5 or CSS3. 

group learning digital marketing

Learn by doing

You don’t need formal training to work in digital marketing. Many digital marketers learn the trade by doing it. Consider working for a small project, intern in a company or agency, or starting your own small business or brand page. This will give you valuable experience that can be applied to your future career. Other fields such as Facebook Ads Management and Google Ads Management may need actual expertise so you can try and test it out on your page or for a friend’s.

Create your portfolio

Creating a marketing portfolio for digital marketing freelancers is essential in getting the job. Potential employers want to see what you’ve done in the past and how you’ve worked to solve problems. This gives them a glimpse of your ability to solve issues they might encounter and shows them your attitude towards the work. If you don’t have a large body of work yet, it’s essential to review your personal experience and find ways to showcase that on your resume or CV.

Sign up for freelancing platforms

Freelancing platforms such as Upwork, PeoplePerHour, Hire Digital and more are great places to start searching for the best jobs. These internet marketplaces for freelance work are similar to standard job boards, but with one significant difference: Instead of full-time and part-time employment positions, freelancing platforms help people find jobs that can be completed on a contract basis. Some gigs are paid per hour and some offer a fixed rate for a fixed term of work.

Freelancers apply for jobs much like regular job applications, but employers can post projects and search for the best candidates based on their specific needs. Some platforms charge a fee to post jobs or find work, while others are free.

Don’t give up

So if you’re a student looking to enter the field of digital marketing, or an aspiring freelancer wanting to start with freelance work, don’t let barriers or obstacles hold you back. Whichever blocks apply to you, it’s possible to find your niche in this field. When you do, you can be sure that there will be clients and eager coworkers who believe in your abilities. So, whatever happens next, know that you’re not alone on this journey.

The bottom line is that you shouldn’t give up on your goal if you want to start a freelance digital marketing career. It may seem like there are many disadvantages at first, but with a little hard work and persistence, you can overcome them and be very successful in the field. Just don’t lose faith in yourself or your abilities, or you’ll never be able to reach your potential as a freelance digital marketer. Follow these tips, stay persistent, and watch your career soar!

Learn how to start a successful freelancing business! Join our 500,000+ students at Skill Success.

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