Why do some SMS mailings read with pleasure and even wait for the next message, while others are mercilessly marked as spam and sent to the wastebasket?
The point is, not at all what product or service the company offers in the mailing list, and not even how relevant this offer is for the recipient at the moment, but how the SMS message is written.
Today we will share the secrets of the most successful newsletters, wat you need and what you absolutely cannot write in SMS messages to clients.
A strong beginning is a path to the consciousness of the recipient
Experts believe that if the recipient is not interested in the first words, then you can not write an SMS at all. Remember that your reader, before opening the message, sees its first words. All the power that will push the recipient to the next action—open SMS should be invested in them.
To interest a person, you need to use highly emotionally charged words: start, learn, discover, don’t be afraid, and hurry. Such a beginning will surely make a person open an SMS. He will already be intrigued, so your next task is not to disappoint him.
You can’t promise something that you don’t offer. For example, under the heading “long-awaited novelty”, add last season’s product at a discount. One or two such receptions and your SMS will go to “spam”.
Short but to the point
Make sure that your SMS is no more than 3-4 lines in volume. How to invest with such a limited number of symbols? Offer to the point. No introductions, stories, unnecessary words, or lyrics. Only the offer and its benefits. In the end, be sure to call to action. Reception is old, and many believe that it is ineffective. But the SMS message is composed correctly, and it works.
It is categorically impossible to write the text with a continuous sheet. Be sure to break it. Skip the line after the first sentence and before the call. Your subscriber will not even read a solid text.
Personalize messages, speak to the recipient in their language
Be sure to start with a greeting and a name. Think about what messages you write to your loved ones, and what messages you like to receive from them. Have you studied your target audience before launching SMS mailings? You know who your current and potential customers are, how old they are, and what they love, out of value and desire. Use this knowledge, somewhere allowing a slightly conversational tone, somewhere observing the entire severity of business communication etiquette.
Categorically we must not forget that there is a “voice of the brand”. You must remember it and put it in every letter of the SMS message. For this, it is important that a professional work on the texts. If there is no individual employee in the state, then it is better to contact the essaywriter. Only professional copywriters know how to keep the tone of voice and will create effective emails.
Visualization to help a copywriter in an SMS mailing list
And it’s not just about emoticons, hearts, and flowers. Offers a discount on a product, put a high-quality image of it in the text. If you want to talk about promotions, be sure to have a bright picture with discount sizes, a logo, and holiday paraphernalia.
It may not be new, but the nature of people does not change much. Everyone wants to buy something valuable at a good discount, so the oldest marketing technique will live on forever.
It is strictly forbidden to add too many emoticons, or use pictures or gifs that are inappropriate in meaning. The taste should be in everything.
Give the recipient a choice
Offer several products or services in one SMS. Yes, with such a limited number of signs it is not easy, but the technique is effective and therefore it needs to be mastered.
A person always thinks about the offer of something, if given a choice. This is how our attention and consciousness are arranged, as soon as we see that we can choose one of the two or both, we immediately focus on the proposal. Even if we don’t need it, simple curiosity can work, “what else do they offer?”, followed by a link.
It is strictly forbidden to offer too much. When a person has too many choices, he chooses nothing. Everyone knows this logic, in a small store we buy what we have, and in a large store, we wander for hours between the shelves and do not take anything.
Don’t waste subscribers’ time
Each message should be useful and carry valuable information. During this period, the brand does not offer discounts, and there are no sales or new arrivals, but you need to remind yourself. Come up with a valuable and useful reason. Give the right to be the first to know about the release of a new collection, come up with a reward for loyalty, and announce a discount draw. There must be a benefit, and if there is none, you need to come up with a reason.
It is strictly impossible to present existing promotions or loyalty programs as new ones. If the reason for the mailing is very tight, write that, at the request of customers, the promotion is continued or that this particular recipient has the last chance to buy something or use the service.
Remember one more rule of SMS mailing—never duplicate text from an email and SMS message. These are different styles and types of content. The text pulled out of the letter will never be fully suitable for SMS mailing. It is more correct to do the opposite—first write the text of the SMS, and then expand it to the version of the letter.
SMS mailing is a convenient tool, but only for those who know how to use it!