Investing in Facebook Ads is essential to expand your brand’s reach effectively. You can learn from different Facebook ads tutorial online or enroll in online courses, such as our suggested Skill Success Facebook ads tutorial courses below:
Most of the successful businesses use and take advantage of the tools in Facebook ads—from acquiring new customers to improving their brand awareness. If you are still not using Facebook ads, you are probably missing a huge chance of expanding your audiences.
Here are the top reasons why you should use Facebook ads now.
1. People Are Almost Always on Facebook
Facebook has 2.7 billion monthly active users, and as of the second quarter of 2020, it is the biggest social media worldwide. An average person spends 2 hours and 24 minutes each day on social media—Facebook tops all of social media.
If most of your target audiences are using Facebook, then you should be on Facebook too. You need to connect with them, and Facebook can help you reach the right audience.
2. Facebook Organic Reach Is Pretty Much Dead
Paid advertisement is the new reality in Facebook marketing, and there’s nothing we can do but to embrace and use it. You can still reach your audiences through organic growth hacks, but you will never drive significant sales with them.
Facebook announced huge changes in its newsfeed algorithm. The changes include giving less priority to content from pages as they are reducing engagement bait. Meaning to say, your page’s content post will rarely appear from your audience’s timelines.
This is where Facebook ads come in. You need to pay Facebook to promote your page or content to your target audiences without doing organic tactics. You are actually getting your money’s worth because your ads are reaching the right people.
3. You Can Measure Your Facebook Performance With Their Analytics
With Facebook ads, you don’t have to guess the performance of your ads or published content. You can see your conversion rates and other social metrics laid out within the Ads Manager. All you need to do is to analyze the metrics and determine your next step.
You can easily track and measure your ads’ progress and know if it’s working or needs improvement with Facebook Analytics.
4. Retarget or Remarket to Existing Audience
People who have visited your Facebook page in the past will see your ads. This builds trust and a higher chance to convert those people to become your followers as they always see you.
Retargeting campaigns allow you to remind people that they have browsed your page or have seen your ads. This tool automatically shows products or pages to people that are similar to what they saw previously. The most significant advantage of remarketing is that your ads are only shown to people who are genuinely interested in your product or service.
5. Generate Qualified Leads with Facebook Ads
Facebook ads allow you to find and attract new people similar to your existing audiences with Facebook’s “Lookalike Audiences.” These people are most likely to purchase from you.
Your Facebook fans or followers can be used to build your lookalike audiences. You can precisely define the size of your lookalike audiences to reflect your target market accurately. Benefits of using Facebook’s lookalike audiences include:
- Increase conversion rates as you are not showing your ads to random people.
- You can choose your own audience size and type.
- Monitor your ads and how your ad campaigns are going.
- Improve the ROI on your Ads
6. Customized Call-to-Action Button
You can Edit Call-to-Action Ads, which will take your audience to your desired destination, such as the website, to perform your desired action. The call-to-action buttons include Book Now, Apply Now, Contact Us, Sign Up, Download, Learn More, and Shop Now, this action button encourages people to take action.
7. Increase Brand Awareness
The goal of brand awareness is to increase the recall of your ads among your target audience.
If you want to increase brand awareness, Facebook ads are a great way to make people aware of your products or services. When people are familiar with your brand, they are more likely to purchase your product or service when making a decision. This is because people tend to watch or recall your ads. Learn more about what advertising can do for your business, with online advertising courses.