How to Use Pinterest to Drive Traffic to Your Website

Whether you are a blogger or a business owner looking to grow site traffic, Pinterest is one platform to capitalize on. Pinterest is a powerful social media that offers excellent potential for budding bloggers. Not only will you find your niche audience, but also drive them directly to your website. That’s why if you are down to growing your online presence, read this comprehensive guide to Pinterest for bloggers.

What is Pinterest?

Pinterest is a visual discovery engine for finding inspirations and ideas on a variety of topics. There are over 442 million people who use Pinterest monthly as of 2020. It’s one of the biggest drivers of traffic for most bloggers.

Pinterest caters to a wide variety of highly visual blog niches. These can be about food, fashion, interior design, makeup, arts and crafts, and more. What makes Pinterest a promising digital marketing strategy is that it can spike your traffic in less time than SEO, which usually takes months to optimize.

With the right strategies, your Pinterest can grow engagement in a few days and drive traffic across your socials and the main website. This is why most people would say Pinterest works best for bloggers.

Why is Pinterest better than Facebook?

Although Pinterest is not considered social media, it is typically compared to Facebook when in terms of marketing power. Pinterest boasts of lots of benefits that Facebook marketing cannot compete with. Here are some reasons why digital marketers choose Pinterest over Facebook, especially when they don’t have a budget for FB ads:

  • Minimal reach

Only 10% or even less will be able to view your organic posts on Facebook.

  • Cluttered

The Facebook feed has too much clutter that your posts will compete with. The target audience might have a hard time clicking on your post when they see other compelling content.

  • Slow build-up of organic following

It’s every marketer’s challenge to build a following organically.

  • Fast growth due to paid ads

To see fast results, you will need to shell out more cash.

  • Expensive ads

Acquiring ads on Facebook is pretty competitive. You will need the effort, the right strategies, and the funds to ensure your ads’ profitability.

  • Diluted demographic

Everyone of all ages, gender, and ethnicity can be found on Facebook, making it harder to find your niche audience, especially if you don’t have ads.

How to start blogging on Pinterest

Here is a complete guideline on how you can get started with marketing on Pinterest.

1. Sign up for a business account.

The first step to do is creating a business account on Pinterest or by converting your existing one.

To create an account, here’s what you need to do:

  • Sign up for a business account on Pinterest here.
  • Input your email, password, business name, and business type.
  • Once done, click Create account.

To convert your personal account into a business account, here’s what you need to do:

  • Open your personal Pinterest account.
  • Convert your personal account into a business account here.
  • Input your business name, website, and business type.

2. Claim your website.

To give your profile identity, Pinterest allows you to claim your unique URL. This is a crucial aspect, so you need to think through your account URL.

To claim your website, here are the steps you need to do:

  • Click the three-dot button at the top right corner of your Pinterest business account and click Settings.
  • Input the desired URL and click, Claim.
  • A prompt asking you to pick a claim option. Pick Add HTML tag and copy the tag that appears in the text box.
  • Go to the Yoast plugin of your blog.
  • Click Social, choose Pinterest, and paste the HTML tag copied in the Pinterest confirmation prompt.
  • Click Save Changes.
  • Head back to your Pinterest business account and click Next, then Submit.
  • Pinterest will verify your site meta tag and inform you via email once clear.

3. Update your Pinterest business profile.

Once you have the go signal for the website, you can now complete your profile setup. To complete your profile, Pinterest requires you to provide the following:

  • Profile photo

Choose one that best represents your blog, business, or niche. Ensure that it best represents your brand at one glance.

  • Display name

Ideally, this should be your blog name or your full name. This should strongly identify you for easier user search.

  • Username

This will appear on your URL, so make it remarkable and easy to remember. Usually, this should be the same as your display name or blog name.

  • Bio

This is like an about me section that pops up in your profile. Make it brief but captivating enough to inform what your page is about.

  • Location

You don’t have to include your complete address here. You can just input what city you are based in.

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4. Get Pinterest Rich Pins.

Pinterest rich pins are organic Pins that automatically sync information from your website to your Pins on Pinterest. Having these can help you improve your pin reach and engagement.

Currently, there are four kinds of rich pins widely used on Pinterest. Here are they and the type of content they display:

  • Articles – headlines, authors, and descriptions
  • Product – prices, availability, and store locations
  • Recipes – ingredients, serving size, and more
  • App – compatibility to download iOS apps in Pinterest

5. Create Pinterest boards.

Your boards contain the content you save on Pinterest. It is how you categorize and organize your pins. To start creating your board, have at least five boards to play with. Name your boards accordingly and use keyword research for guaranteed traction. Using the right keywords will allow others to find you quickly when looking up any related content to your blog. It makes you searchable—driving more engagement and even traffic to your site.

6. Add your own pins.

Now, it’s the time to add content or pins within your boards. These pins are meant to promote your existing blogs. In creating your pins, you can use any design apps of your choice like Canva, Photoshop, and more.

First, you must create a pin for every post you have in your blog. Then, for every new post, you’ll just have to create a new pin for them. In creating your pin, here are some helpful reminders to make them appealing and standard:

  • Size – Pinterest advises a vertical orientation with a 2:3 ratio. However, you can also push for a bigger aspect ratio of 2:4, but not more than this as it might get cut off on feed.
  • Images – make sure the images you upload are captivating and relevant to your branding. Remember, it must convey what your blog is about.
  • Text – the copy in your pins should be relevant to your pins. It must grab attention and lure readers into clicking through your pin.
  • Branding – To ensure your pins align with your branding, ensure you follow a specific branding style for consistency. This makes your pins easy to identify and remember. And you can do this by applying the same color schemes, fonts, image size, and more.

How to get others to pin you

Here are some helpful tips on how you can get website traffic by bolstering your Pinterest marketing efforts:

  • Follow people or brands within your niche to get inspiration and keep an eye on your competition.
  • Join group boards to increase your exposure to other people who allowed you to share your posts on their feed.
  • Use the Pinterest search feature to find the best keywords to target for your SEO.
  • Optimize your profile by including some of your main keywords in your name and profile bio.
  • Add social sharing icons on your blogs so people can easily share your pins on Pinterest.
  • Engage with followers by interacting with them and providing content they like.
  • Set a schedule for publishing your pins to have consistency.
  • Track analytics on Pinterest pins to assess the performance of your content. 

That basically covers the fundamentals of nailing Pinterest for bloggers. If you want to delve deeper into the secrets of growing your traffic through Pinterest, here are some well-recommended courses to take with you:

Ready to start blogging on Pinterest? Click here to get started.

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