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Most Common Mistakes With Email List Building

Email marketing can boost your sales because you can directly engage with your potential customers and start building a strong relationship with them. But before you can even start with your email marketing, you need to do email list building first. Email list building is the process of gathering information from people who are interested in your products or services. 

Email list building may sound a bit complicated and technical, especially for those who are not familiar with the process. Making mistakes in executing email list building is unavoidable. However, it can be prevented and you can learn how as you read through this article. 

Here are the most common mistakes you can make with email list building.

1. Buying email list

In building an email list, you need people whom you can send your email marketing messages to. It takes time and effort for you to build your email list, so it can be tempting for you to just buy one because you can instantly have a list of email addresses of random people to whom you can promote your brand.

When you work with an email list provider, what you will only do is purchase the list of names and email addresses based on what you require in your market segmentation such as demographics, psychographics, geographics, and behavior. For example, you can purchase an email list of 30,000 single-parent women ages 25-35 that live in California for just a low price.

However, this is not a sustainable way to grow your business using email marketing. Those people in the email list that you bought did not subscribe or sign up for your brand. Therefore, they are most likely not interested in your products or services and are less likely to engage with your email marketing messages. As a result, your unsolicited messages will end up in their spam folders.

If you want to learn how to properly create your email list, Skill Success has an Email Marketing: Get Your First 1,000 Email Subscribers online course that can help you get started in collecting email subscribers. 

2. Not creating a landing page

A well-thought and well-designed landing page converts your traffic and leads into sales. A rule of thumb is that there should be a dedicated landing page for your email marketing, rather than redirecting your potential customers to the homepage of your website.

What a landing page does is that it prompts the potential customer to give you details by filling out a form with their basic contact information. This basic information can be the subscriber’s name, birth date, state or country, age, email address, and other necessary demographic details for them to get access to your offer.

Landing pages also give a clear call-to-action or clear message of your purpose as to why you redirected them to that page—and that is for them to sign up, make a purchase, or to contact you.

Discover the buyers’ psychology and fundamentals of landing pages with this Landing Page Fundamentals, Buyer Psychology, And Conversions online course.

3. Not sending welcome emails

Do not take for granted welcome emails. According to invespcro, sending welcome emails is 86% more effective than the standard newsletter, and the average open rate of a welcome email is 50%. People who have signed up to you would like to receive a response from you. A welcome email that is thanking them for subscribing is a perfect introduction message. What makes an effective welcome email? Here are some tips.

  • Send a welcome email promptly after they sign up when their interest in your brand is at its peak to increase engagement rates.
  • Write an engaging subject line in your welcome email, and don’t forget to use the word “Welcome” at the beginning of your subject line to make them easily identify your welcome email.
  • The main purpose of a welcome email is to greet your new subscriber and potential customer. So, greet your new (potential) customer and make them feel cozy with your business to get them on board and connect with them more. 
  • Send them freebies or gifts when they refer you to a friend.
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4. Being too inquisitive

You will only drive away your potential subscribers if you ask them to fill out long forms with many questions. Requiring a lot of their time and effort for them to subscribe to you is not a good idea. It is like getting a stranger to be your friend. You don’t just ask someone intimate questions like their complete address and phone number. Be mindful of the questions you ask your potential subscribers so that they won’t be suspicious of you. Asking only for their email address is enough to get you started. 

5. Sending marketing emails often

People don’t want to receive promotional emails, not unless they are subscribed to the service or when they are getting a benefit from the email. However, timing is a major factor in how a person feels upon receiving an email. When you flood subscribers with your marketing emails, most likely, they will unsubscribe. According to the statistics in HubSpot, 69% of U.S. email users unsubscribe because they are receiving too many emails. Put yourself in your subscriber’s shoes so that you’ll understand how they would feel if they received too many marketing emails. How often should you email your subscribers? Here are some points you should consider.

  • Send email according to the nature of your product or service. For example, your business is selling winter coats. You would like to send marketing emails during winter or a month before the winter season starts and not during the summer season when it is hot outside.
  • Give your subscribers options on how frequently they would want to receive an email from you.
  • Send them a special message on their birthday. This is also a perfect way to promote your product because you can offer them discounts or freebies when they make a purchase.

Avoiding the common mistakes you can make with email list building as mentioned above will help you gain and retain subscribers. This will eventually boost your sales drastically. Enrolling in online courses such as List Building Profit Kit can also help you with building your email list for your business. 

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About The Author

Esther B.

Esther B.

Esther is a writer whose work focuses on career and personal development. She has also been YourTango’s Expert Partner where she wrote articles mostly for women to encourage them to have a meaningful life and healthier relationships. Her articles were constantly in YourTango’s weekly top ten for highest number of page views and her works have been featured in MSN and POPSUGAR. She also has almost 8 years of experience working for top publishing companies (Wiley and Cengage Learning) helping authors publish their books and research papers. When she is not on the computer, you’ll likely find her in the kitchen busy looking for snacks to eat.