Do you want to know how you can make your presentations more interactive? Learn kinetic typography and improve your presentations by inserting creativity using kinetic typography software instead of relying on dull PowerPoint presentations and wordy documents.
What is kinetic typography?
Kinetic typography, also called “moving text,” is a technique used in the presentation of text by adding animation to captivate viewers’ attention, set a tone, and entertain them. Macmillan dictionary also defines kinetic typography as “an animation technique involving moving text, usually accompanied by corresponding speech.” It comes in many forms and styles, and the only limit is your imagination.
It is in a video format composed of pieces of multimedia stories accompanied with text, sometimes with an additional narration or even background music in a timed manner. Adding creativity using visual presentations and sounds can help convey your message to your audience, tell your story, and communicate your idea.
Kinetic typography can be applied for educational uses, promotional content, and music videos. Here are nine good examples to refer to as you learn kinetic typography.
There are also technical aspects involved when getting started with animation in kinetic typography. However, before you master the technical side of it, you need to understand first what makes kinetic typography animation appealing to the audience.
The Key Elements for a Kinetic Typography Animation
1. Proofread your text
Again, kinetic typography is “moving text.” No matter how flawless and creative your video and audio are, if you are careless and let slip out sentence mistakes, wrong grammar, punctuation mistakes, and other typographical errors, it can ruin and negatively affect your presentation.
2. Always use the highest setting on your videos
Why waste your time creating crisp-looking videos when you will only upload it in a 320p resolution? It is ideal that you upload your videos in the highest quality possible to give your audience the best viewing experience.
3. Use high-resolution background music
Same as your video settings, your background music or audio should also be in the highest resolution. Adding sound or sound effects on your video, such as narration or music, will make your animation more interesting. Therefore, using high-quality sounds is empirical.
4. Keep your kinetic typography animation short
Be concise and straight to the point with your message to avoid lengthy videos and animations. Some audience’s mind may wander around if you make it too long. A rule of thumb is to not let your video run over three minutes.
Principles in Kinetic Typography Designing
Designing kinetic typography should have a purpose. The principles in designing are the rules that are being followed to execute a compelling masterpiece that clearly delivers a message to an audience. Here are some guiding principles when designing kinetic typography.
1. Maintain cohesiveness
The components of the animation, such as the text, sounds, and graphics, should be cohesive and unified. It is important that you have a cohesive presentation to keep your audience engaged. If your presentation is poorly organized, your audience will get distracted and even confused with your message. How do you achieve cohesiveness in your content presentation?
Step 1: Know the mission statement of your presentation and stay focused on your message.
Step 2: Work on your goals and objectives.
Step 3: Think about the problem you are trying to solve.
Step 4: What is your call to action? What results do you want to achieve after a presentation?
Step 5: Prepare the aids or storyboard for your presentation.
Step 6: Create a dummy of your presentation and present it to your focus group for feedback.
2. Improve readability
Aside from the text correctly written in terms of spelling, grammar, and composition, it should also be readable in terms of typography. The readability of the text affects how the audience perceives your message. If your typography is readable, it allows your audience to read efficiently and absorb the message.
3. Use effective duration
Since your kinetic typography animation is short, the duration of your presentation should be enough to convey your desired emotion or response from your audience.
4. Influence emotion
Be in charge of the desired emotion you want from your audience by understanding interactive and visual designs, as well as styles to your content creation. Our brain is tuned to perceive emotions in things around us. We mentally and emotionally respond when viewing or interacting with something.
Best kinetic typography software
Using the top kinetic typography software for animation will definitely help you create videos that will stand out and catch your audience’s attention. Here is a list of the top software used to create animated text videos according to windowsreport:
Learn kinetic typography through online courses
Learning kinetic typography can be overwhelming, especially when you are just starting out. Fear not–there are online courses that can guide you step-by-step on how you can create kinetic typography animation. The lessons within the online courses are easy to understand without leaving small details of the information.
Kinetic Typography is an online course published by Skill Success. In this course, you will be introduced to kinetic typography, the basic movements and transitions, and even advanced effects. You will also get a chance to apply what you have learned with their practice session, as well as learn how to polish your projects.
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