8 Key Benefits of Blogging for Business
If you haven’t tried blogging for your business yet, you are missing out a lot. Blogging helps businesses in countless possible ways. From building online visibility to converting leads—blogging paves the way for success when you invest in an effective blog. In this article, you will discover the key benefits of blogging for business that will convince you to start a blog.
Blogging has shown relevant significance in growing businesses across all industries. It’s not a new marketing strategy, but it has always been reliable in delivering remarkable results. Even WordPress reported that more than 409 million people view 20 billion pages in a month, which displays the demand for it.
Companies with an existing blog enjoy more fruitful results than those without it. In fact, DemandMetric said that companies having blogs get a monthly average of 67% more leads than those without. There are also 80% of internet users who engage with social media sites and blogs. With these in mind, you can never go wrong with setting up your brand’s own blog.
The benefits of blogging for your business
To encourage you to start up your blog, here are the benefits of blogging that will reap you success in your business.
1. Shows authority in the industry
Having a blog is an excellent platform to show off your brand, information about your products, and relevant content that your audience will find valuable. When you religiously share content related to your industry, people will see you as a big player in the market. Your brand will build credibility through the content you produce.
When readers become drawn to what you publish, they will trust you and establish a relationship with your brand. This can result in sales, sharing of posts, and even a word-of-mouth recommendation to people they know who can be interested in your brand.
2. Forms strengthen and maintain a relationship with customers
Blogging opens up the barrier between the customers and the brand. It can be an avenue to communicate with customers to engage with them, get feedback, and connect with them. When a brand gets down to converse directly with its audience, it manifests care and reception. In return, leads and loyal customers will be motivated to stay engaged with the brand.
One effective way to connect with readers is by having a comment section in your blog posts where they can input their thoughts. You can respond to them to show genuineness and help you build trust.
3. Improves your SEO
Search Engine Optimization (SEO) is vital in improving your online visibility. And having a designated blog with fresh content and keyword-filled articles will help boost your SEO. SEO helps you establish authority in Google, making you appear nearer the top of search results when a related query is typed in.
An SEO optimized website provides you tons of long-term benefits, including continuous conversions, site authority, and more website traffic. To keep your site SEO optimized, consistently publish content to provide search engines something to crawl and index.
4. Drives traffic to your website
As mentioned, publishing regularly boosts your website’s SEO. A well-optimized blog is more likely to rank higher in the search results of a search engine. When people look up for a related keyword relevant to your niche, your site is more likely to appear at the top through the right keyword use for your blog articles.
People like clickingthrough the ones showing at the top page results. This opens up the possibility of generating more website traffic from new readers. Also, your blog posts shared across social media will contribute to the overall website traffic.
5. Creates brand awareness
Brand awareness is the initial stage of converting potential leads. Being out there, sharing blog posts creates brand awareness. New customers are bound to come when leads can see you have created a blog solely invested in informing the audience about your industry.
Blogs attract readers and customers alike. It is an avenue to show your brand’s personality and leave an imprint on their mind. When they keep coming back for your content, they are more likely to support you and purchase.
6. Offers value to the audience
Blog contents are meant to provide value to readers. It’s never about the brand making a sale—the value always comes first. Customers always look for value prior to deciding to purchase. The hard sell content should be out of the picture as the blatant marketing will turn readers off.
Readers love getting something valuable for free, and if you can deliver just what they need, you can convince them to stay engaged with your blog. This will gradually progress to making sales to them.
7. Skyrockets your sales
Lead conversion is one of the primary objectives of blogging. Your blog is a part of your marketing sales funnel, which consists of three stages:
- Awareness stage
- Consideration stage
- Decision stage
All leads will go through these phases, which are extensively discussed in this guide. Your blog posts are the instrument in helping a lead make the conversion. First, they become aware of your brand’s existence by coming across your site or blog. Second, you get considered among all options and blogs, and you will supply them with all the info they need about you. Third, they make a decision when they are well-convinced with what you have to offer.
Having a blog that’s well designed for your sales funnel benefits you by earning conversions.
8. Reaps long-term results
Blog posts drive long-term results. One content can land you hundreds of views, shares, backlinks, and sales. The numbers won’t stop scaling even when the post has been there for months or even years. This is especially applicable to evergreen posts that withstand all seasons and events. These posts remain relevant no matter what time of the year it is.
The more relevant your posts are, the more likely they are to reap long-term results. One post that’s written for a couple of hours can bring you in serious results for your business.
These are only a few of hundreds of ways blogging can benefit your business. If these are well enough to convince you to start building your own blog, we recommend several courses to gear you up: