The Importance of SEO in Building Your Business
Entrepreneur or not, you might have heard of SEO quite a few times when you have your own website. SEO or Search Engine Optimization is a powerful marketing tool that has since changed the game of online marketing. If you want to bolster your brand awareness and sales, SEO can help you build the visibility you need to grow your business. And those are just a few of the importance of SEO that you should not miss out on.
What is SEO?
SEO is the practice of boosting the quality and quantity of the organic (non-paid) traffic to your website. When your website has good SEO, it is more likely to rank higher in the search engine results, making you reap the benefits of high visibility and fueled trust from the search engine itself.
When done correctly, SEO allows your website to stand out among the competition and gain a hold of your target audience.
How does SEO work?
If you are not sure what SEO entails, here’s a quick run-through of how it works. There are three stages in making your site well-optimized to help your website and pages appear closer at the top of the search results.
1. Technical SEO
This is the process of ensuring search engines can seamlessly crawl and index the website. Crawling happens when bots or spiders read your pages for every URL you have. Whereas, indexing refers to the storage and organization of the crawled pages. When relevant queries are typed in, the related pages will be displayed on the search results.
2. On-site SEO
This is ensuring your site is search-engine friendly. It consists of the efforts to optimize both page and content so that bots will understand your content. It includes the website structure, keywords, title optimization, internal and external links, images, meta descriptions, image alt text, and more.
3. Off-page SEO
This stage refers to various promotional efforts in ranking the pages higher. This mainly refers to the link building strategies or the yielding of backlinks from other websites. Backlinks are your website’s links appearing in other website pages. When your site has backlinks from authoritative sites, this can significantly contribute to your SEO. However, if you engage in sketchy blackhat link building activities, your SEO can be penalized.
When these three are successfully implemented, your website has a better chance of ranking higher in the results page. This privilege offers you tons of benefits as you drive higher traffic to your site when you appear at the first pages of any search results page (SERP).
The importance of SEO to your business
All the efforts mentioned above will be worth it when you get a well-optimized website. This, in turn, greatly affects how your business stands in digital marketing. Some great importance of SEO include the following:
Earns high click-through rate
When your site ranks higher than the majority of other competing pages, you have a chance for more click-through. People tend to click on the first results they see on SERPs. So if your page is among the top, you are more likely to gain visitors.
Provides better user experience
As SEO is all for providing a quality experience for readers, you are inclined to adhere to SEO’s best practices. These practices will help you provide great user experience, which contributes to ranking higher.
Builds your site’s credibility
Top results in SERPs are always the first one’s users check out. Search engines trust these websites to appear higher because they show value and offer great user experience. In turn, you will also gain trust from visitors as they see you holding a higher position on the results page.
Defeats your competition
When your SEO efforts bear fruitful results, you also beat your competition in a way. If your pages rank higher than them with the same targeted keywords, you have the advantage of getting more traffic, which can lead to sales.
Helps you understand how the algorithm works
Best practices are always being updated to adhere to the newly released algorithm. Google updates its algorithm several times a year. This requires you to understand the ins and outs of SEO to fully optimize your site.
With these updates, you can never be complacent; thus, you will keep up with the strategies to get better SEO. Along the way, you will be familiar with how the web works—making it easy for you to understand how everything occurs in SEO.
Costs much less over time
While SEO will still require to shell out some cash, it is an investment that will reap benefits for years. SEO is a long-term strategy that is worth the investment. Its impact can last for several years. And some strategies won’t even have to include paying for ads since you can generate high organic traffic with the right SEO practices.
Can be measured
While paid ads, such as Google Ads and Facebook Ads, have more accessible tracking for return on investment (ROI), you can still measure your progress and results with the right SEO tools. Several tools are there to help you keep tabs with where your site stands, what works and not, and what results to expect. Having this data allows you to reflect and bolster your SEO efforts for optimal results.
Who can do SEO?
Depending on your capacity, you can perform some SEO practices yourself. You can immerse yourself with how SEO works by taking helpful online classes like Local Business Marketing: Definitive Guide to SEO from Skill Success.
But if you want some help from an expert, you can choose to look for agencies or even build a team solely focused on growing your website’s SEO.
To sum it up, SEO is a powerful strategy you should add in marketing your business. It’s cost-effective, efficient, and helpful in growing your business. If you want more in-depth lessons about learning the ropes of SEO, you can turn to the following best-reviewed online courses from Skill Success: