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How to Write a SEO Optimized Copy

SEO copywriting is a specialized form of copywriting, specifically for copies that are for online publishing. SEO writing aims to create written content that drives traffic and ranks well in search engines like Google. But how exactly do you do that?

Here are the main parameters that qualify for a piece of content to become an SEO copy:

  • It contains keywords or keyphrases. These keywords are those words or phrases that your potential readers typically type into the search bar to find information that they need.
  • It should help your site and the content itself rank higher in searches. If you search for your target keyword in a search engine, you want your copy or article to be as close as possible to the top or be on the first page of the search results.
  • It should drive targeted traffic to your website. If you have a website for a small business that sells hiking gear, your SEO copy should drive relevant traffic from people who are hikers, mountaineers, or outdoor enthusiasts.

Steps to Making an SEO Copy

SEO copywriting should not be confusing or daunting. If you have experience in copywriting, all you have to do is to follow the simple steps discussed below.

Step 1: Keyword Research

The very first thing that you need to do in SEO copywriting is keyword research. This first step is crucial. It is the basis of your entire content, and it sets your article apart from other non-SEO content. Keywords spell the difference between SEO copywriting and plain copywriting.

How do you find the right keywords?

Before you can jump into the keyword research process, you have to take a good look at your website first. If you have a business, what products do you offer? What is the central theme of your website? Which niche are you in? What makes you and your website unique?

Once you have a clear idea of your website identity, make a list of the words you want it to be known for. For example, if you have a clothing website, you will want to appear for search words like fashion, outfit of the day, or clothes.

It should not be hard to come up with a list of keywords off the top of your head. You can combine them to create longer keyphrases with more variety. If you feel like you need more help, there are keyword research tools available online.

How will you know which keywords to start with?

You can’t simply cram all your keywords into one copy. You will have to focus on a handful at a time. To do this, you need to organize and tabulate your list of keywords from the most relevant to the least.

Once you’ve determined which are the most relevant, you can start with less competitive or less popular keywords so that they are much easier to rank for. From there, you can work your way up to the more difficult keywords.

To boost your keyword research capabilities, take a few notes from this Keyword Research Course, or beginner guides such as SEO Keyword Research Made Easy.

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Step 2: Planning

As with any project, SEO copywriting needs to have a good and reliable plan. It does not have to be overly-elaborate or complicated. You just need to organize it so that your copy meets all of the SEO prerequisites.

Ask yourself the following questions:

  • What is your article for? What do you plan to achieve through this article?
  • Is there a main message in your article? Is there a question that you need to answer with it?
  • Who is your target reader? What are their interests?
  • What is the intent of your article? Do you plan to sell or simply inform?

Finally, your plan should include your article structure. How do you plan to structure your information? What questions do you need to answer first? How will you lay out your entire article?

Having a good and clear structure for your text lets you rank better in search engines, which is why it is also essential. It should be easy to read, with clear subheadings that divide the topics into critical points.

Step 3: Writing

The actual act of writing in SEO copywriting takes less than half of your time in the whole process. Many people get stuck at the beginning, not knowing how to start. But if you created a solid outline in the planning phase, writing should be easy.

The best tip for SEO writing is to simply write. Worry about grammar and spelling later on. What is important is that you fill in the key points that you prepared beforehand and follow the structure.

It is important to stick to your planned text structure as you write down your thoughts. Following the structure ensures that you do not stray from the topic and that you adequately cover everything you need to discuss in the article.

Step 4: Editing

The final step in SEO copywriting (apart from publishing) is editing your work. This is the part where you can check for any grammatical or spelling errors. This is also the part where you can return to the portions that you feel don’t make sense or needs improvement.

Editing your work is crucial because copies full of errors or are difficult to read are less likely to rank. It will also reflect the quality of your written work and the reputation of your blog or business.

Read and re-read your copy out loud. If it sounds awkward or wrong, it is likely in need of revision. Another great idea is to ask for feedback from other people or to hire a proofreading service.

Finally, for accurate editing, use an SEO tool or plugin to automatically audit your copy for errors before sharing it on your website, socials and other platforms like Google My Business.

Ready to improve SEO copywriting skills? Click here to get started.

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