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How to Use Instagram to Promote Your Business and Drive Sales

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Using Instagram for business is one of the smartest business moves any business owner should do today. According to statista, there were almost 855 million Instagram users in 2019 and this is projected to surpass 988 million users in 2023. This makes Instagram one of the most popular social networking sites, not only for its users but also for businesses. 

The top reason why social media users are using Instagram is to look at photos and videos. But 11% of the Instagram users are using the platform specifically to shop or find new products. 

Since Instagram is becoming more and more popular, an estimated 71% of US businesses claim that they used Instagram for business in 2018. In fact, to support this claim, 130 million people tap on an Instagram shopping post every month.

You can be successful in using Instagram for business. With the right marketing strategies, promotions, and branding—you can increase to drive sales with Instagram. Here is everything you need to know about using Instagram to market your business.

1. Set up an Instagram business account

If you want to drive sales with Instagram, the first step that you need to do is convert your Instagram account to an Instagram business account or set up an Instagram business account from scratch. 

By doing this, you can take advantage of the many perks of using this platform strategically in marketing and improve its usability for your brand. 

Benefits of using an Instagram business account

  • It provides a sense of trust as you are taken more seriously because it gives your brand a more professional look. 
  • It gives you the ability to use built-in insights into your Instagram account to look at your performance and help you develop strategic marketing plans.
  • Promote posts, create Instagram ad campaigns and use paid ads to help reach your target audience. 
  • Use the content calendar and published schedule post automatically. 
  • Turn your feed into an online shop by turning your photos into a shoppable post. 
  • You can connect your Facebook business page and publish scheduled posts simultaneously. 

2. Build a creative business profile

The Instagram business profile is starting to become the new homepage of businesses as people are starting to turn to Instagram to search for brands and to shop. So, just like what you do in creating a website, you need to capture your shopper’s attention by spending time and effort curating a beautifully-designed Instagram feed. Turn your Instagram feed and profile into a storefront. 

Tips in optimizing your business profile:

  • Choose a profile photo that makes your business easy to identify, like your logo.
  • Write a well-crafted bio. This includes explaining what your brand is all about briefly and clearly.
  • Include a clickable link to your shop. 
  • Add information about your business on your profile, i.e., contact number, email address, and business address.
  • Welcome your shoppers to your store and add a call to action.
  • Include incentives like discounts or free shipping.

3. Create a signature style with your photos in your feed

Instagram is a photo-sharing social media platform, and the main reason why users use the app is to look at images and videos. Therefore, it is essential that the photos in your feed are visually appealing, stand out, and have a consistent brand message.

Tips create a signature look for branding your profile 

  • Use high-quality images of your products or services. 
  • Develop a color scheme. Choose standout colors to represent your brand, like emulating your logo’s color schemes and use combination schemes for your posts.
  • Build a storyboard incorporating your brand’s elements in a lifestyle scenario.
  • All your photos should have a consistent palette, and filter choices enhance your feed.
  • Choose fonts that relate to your branding and style and use those consistently.

4. Write a good and compelling Instagram caption

Businesses are sometimes so focused on their feed’s visual elements that they forget to pay attention to another important element to engage their audience. That is the caption. 

You also need to put an extra effort to come up with a captivating caption that will convert your posts into sales. But how can you give context to your posts, entertain the audience, show off your brand’s personality, and most importantly, compel them to take action?

Tips for crafting your own Instagram caption

  • Know your target audience. Your caption should resonate with your audience. We recommend building a marketing persona.
  • Find your brand voice. 
  • Avoid lengthy captions. Keep it short and easy to understand.
  • Place the important words, preferably your call to action at the beginning of your caption.
  • Make sure that your caption is clear and with no error.
  • Use hashtags that are appropriate for your post. Hashtags will make your post discoverable and easy to find. 
  • Ask questions to drive engagement. This can help you get more comments.

5. Invest in Instagram ads

Instagram ads are one of the most effective types of advertising. It offers detailed targeting options like Facebook ads, enabling businesses of different sizes to reach specific target audiences within your budget limits. 

There are also different business goals in Instagram to choose from depending on your objectives. Achieve your desired result by customizing your advertisement or campaign based on your objectives. 

Instagram business ads can help your business increase:

  • Engagement
  • Conversion
  • Sales
  • Awareness of your brand, services, and products.
  • Generate leads
  • Video views

6. Post Consistently

The most important in driving sales on Instagram (and other platforms) is posting consistently in your Instagram feed.

To get traction with the Instagram algorithm, you need to work on posting new content daily. When you do this, you will start to build strong relationships with your followers as they will see more of your brand often and remember you. 

Want to learn more?

Here are our top three picks of online courses from Skill Success if you are interested in learning how to use Instagram to build your brand, grow your followers, and monetize your page.

Recommended courses for you

Ready to learn how to use Instagram for business? Click here to get started.

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