How to Start a Successful Marketing Agency: Start-Up Guide

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Marketing agencies have solidified their place in the corporate sector over the years. Despite having an internal department, most companies will still turn to agencies to outsource various functions and streamline operations for particular campaigns.

The rise and constant evolution of digital marketing have created the need for more agencies worldwide that focus specifically on particular digital functions. While some specialize in SEO or social channels, others provide a turnkey digital marketing service. 

So, are you looking to kick off your digital marketing agency and want to establish just how to do it? We thought we would take a look at how you can do so by unpacking some of the points that you would need to follow to get started. From creating a business plan to considering your online presence, these are your guidelines for a highly successful marketing agency. 

marketing agency team

Have a business plan in place 

The most essential element for absolutely any business is a business plan. This is what establishes the core function of the business from the outset. It sets out a black-and-white blueprint of the company and provides a guideline for where the company is going over the months.

A marketing agency business plan has several vital elements in place that will be useful for not only you but various third parties like clients and stakeholders. These elements include:

  • The agency’s unique USP. What is different about your agency? What is the core of the business?
  • The competitors. Know who your competitors are and what sets you aside from them.
  • Your pricing points. Are you cheaper or more expensive than competitors?
  • Your clients. Outlining your clients. What are their demographics? What are their price points? Create a customer map. 
  • A breakdown of products and services. What are you providing in detail?
  • Your goals and future plans. What are you hoping to achieve in six months, a year and two years? 

Remember, this business plan can be your referral pad to what you want to achieve, and your timeline for achieving it. When do you need to hit certain goals? What is the next step of your climb to success? Not only can you use this to refer back to regularly, but it will help if you are trying to secure funding. You can also use it as the foundation of your client prospectus.

Invest in the right tools and technology

The one thing about being a part of such a digital world is the fact that you have plenty of technology, platforms, and tools available to you to help you with your functions. And, what is even better is that you can choose from a variety of tools based on your needs and your budget. Are you a startup with little functionality requirements and a small budget? There will be an option for you!

There are also tools to automate almost every single function out there. From your email function and social media, all the way to HR and financing, just look online for an automation solution. But, let’s take a look at your marketing function in particular. As an agency, you will need to produce and disperse content for your clients. 

For unique, high-quality content, you can look for a plagiarism checker tool. For high quantities of content, there are various paragraph generators to choose from. And, to get it all out, there are some great scheduling, posting, and engagement tools for your channels to choose from. Yes, you can manage all of your clients’ socials from one dashboard. 

Three digital marketing agency team members sitting on chairs and discussing

Focus on your website 

How can you sell your marketing agency to clients if your website and marketing are not up to scratch? What you need to remember about your website is that in this day and age, it is your billboard, it is your sales platform, your engagement tool, and your showroom. It is what attracts, converts, and retains clients. 

So, you will need to make sure that your website is optimized to bring your clients in and convert them to returning, loyal clients. Images need to be fresh, clean, and simple, yet, tell your story. Your copy needs to be precise, descriptive, and packed with relevant keywords for your site to be found. 

Each page needs to be meticulously set up to promote your visitor to click to the next page and go down the sales funnel. Your CTAs need to be correctly placed and optimized to be clicked on. Your whole customer journey needs to be thoroughly planned to take your visitor from start to paying customer. One tip that we recommend to clients is to keep experimenting with the site. Try our new things, and do A/B testing. Find out what people click on and what gets them converting!

The bottom line 

The secret to starting a new company is experimenting with new things, testing whether they work, and either duplicating that or moving on to something else. Again, here, you have various tools that you can use to test success. Google Analytics is a great tool to check your site traffic, for example. So, keep an eye out for what you are doing and changing and what impact it has on your business. Is it driving more traffic? Great, do similar and find ways to improve it! 

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