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How to Build an Email List Fast Through List Building

Many marketers and business owners are looking for ways on how to build an email list fast. Email marketing is used to drive traffic to a website and it is one way of communicating with potential customers to build a strong relationship with them.  

For you to start email marketing, you need to have an email list first. Email lists are the list of emails you have gathered from the visitors of your website who subscribed to you to receive updates on your business, such as special discounts and other information or announcements.

Email list building is the process of gathering more people to subscribe to your email marketing campaigns. There are many ways on how you can grow your email list fast. 

Building an email list from scratch

If you’re starting a list from scratch, you might feel like it is an overwhelming task that requires professional help and expense. The truth is that anyone can build their own email list from scratch. Here’s how:

Identify your audience

The first thing you need to do when building an email list from scratch is to identify your audience. Much like many other marketing endeavors, knowing your audience is critical to your success. 

To do this, you need to create a marketing persona. Who is your audience? Give them a name, gender, age, occupation, income bracket, location, interests, characteristics, and so on. Be as specific as you feel that you need to be.

Once you’ve created your persona, you can easily tailor all of your marketing strategies according to him or her. You can base most of your marketing decisions on whether or not your marketing persona will appreciate it and whether or not it will appeal to them.

Create a website

An essential component on how to build an email list fast is by establishing a website. Your website is the place where all of your potential clients could gather -sort of like a conference room for a seminar that they’ve just signed up for. 

If you’re new to this, you might feel as if a website is a huge and intimidating step. The good news is that you don’t really need an intricate and elaborate website to build an email list. All you really need is a single landing page that contains your email opt-in form. You can use services like Wix free website builder and other similar service providers that offer templated pages with good conversion rates.

Sign up with an email marketing platform

You will need an email marketing platform to be able to connect with the emails on your list. An email marketing platform helps you organize your email list and send emails. You can do a whole lot more with an email marketing platform such as email sequencing and email personalization, and it will save you so much time and effort, especially if your email list starts to grow.

Start with what you have

It can be tempting to buy an email list, but this is a big no-no in email list building. It is still better, especially in the long run, to start your email list through legitimate and safe methods. Start simply with what you have.

You can start off with email addresses that are already in your personal or work email. These can be email addresses of colleagues, friends, family, acquaintances, or people whom you meet in networking events. These resources are technically not yet a part of your email list, but at least you can invite them to click on your landing page and fill up the email opt-in.

Alternatively, you can use social media to invite people to your landing page, where your email opt-in is. You can simply post a link to your landing page on places like Facebook, Instagram, Pinterest, Twitter, LinkedIn, or anywhere you can post a link.

Create an offer

Of course, you need something to offer in exchange for people’s emails. Why else would they sign up for your list? No matter how quick and easy it is to fill up an opt-in form, it will still take a bit of time and effort to do so. The trick is to hook them with an offer.

What offers can you give? Any existing resource that you already have will be enticing enough if you target the right people (see marketing persona). It can be free software, an ebook, a study, an exclusive infographic or article, a guide, or anything that you feel your persona will find valuable.

The main catch is to make them feel that they are signing up to receive something worthwhile instead of simply receiving a consolation prize in exchange for their emails.

Purchase traffic through ads

The method discussed above is an “organic” way to expand or create an email list. While organically growing your email list is effective, ethical, and correct, it might not be able to meet your target growth. 

After you have established your organic email list and exhausted your existing list resources, you can now move onto purchasing ads. Keep in mind that this is not in any way similar to purchasing a list (which is, again, a big no-no). Purchasing ads is the ultimate way on how to build an email list fast.

In social media, you can easily avail of Facebook and Twitter ads to give your website a major boost. Facebook, in particular, allows you to hyperfocus on specific demographics, making your ads even more powerful and register higher conversions and opt-ins; plus, it’s affordable to boot.

Another ad option you can go for is Google AdWords. It is also a targeted method of advertising that can boost your email list by up to ten times. What’s good about AdWords is that you are exposing your business to an audience that is already actively seeking a product or service instead of just passively browsing through social media.

Content marketing

Content marketing is one of the most powerful ways of advertising your business and growing your email list. Content is equivalent to value since people are constantly searching for content or information on many different topics all the time.

Creating content on the niche that you have chosen gives you a reason to invite people to “join” you in your journey while accessing valuable information. Publishing a few SEO-friendly articles on your website is a sure way to not just invite subscribers but grow your traffic as well.

Tips to grow an email list fast

1. Create interesting content

If you want people to stay in your email list and remain subscribed, then your content must entertain them so that they will always look forward to your email or newsletter. You may start by addressing their names in the subject line and in the body of your email. Also, you personalize your content in such a way that it is easier to digest, but entertaining enough that it will build an emotional connection with the subscriber.

You can personalize your content easily, segmenting your email lists by buyer persona. This method separates your subscribers into different buyer personas to send more targeted content to the right audience.

Another way to drive more people in your email list is by creating a gift content. This may be in the form of free content or discounts on your products or services.

Discover more techniques on how to write an engaging email to get more subscribers with 15 Cool Ways To Interact With Your Email Subscribers.

2. Use social media

Social media is a powerful tool to help you build your email list. You can give potential subscribers free giveaways or discounts in exchange for their names and email addresses. You can do this by promoting content on your social media accounts to sign-up to your email list.

3. Personalize your CTAs

For each landing page, it would be a good idea to custom your call-to-action. Your content for each page will most likely be different from one another. One page may contain an article about technology, while the other might include an infographic on employment opportunities. Having a CTA that matches both pages will be challenging to make. You will even risk making your CTA seem templated or scripted just because it does not match the content on the page that it is found.

Personalizing your CTA is a simple but powerful way to make your website or blog look more thoroughly-made, well-thought-out, and genuine.

4. Timed pop-ups

Pop-ups can be highly effective, especially if they’re done right. To make your pop-ups effective, make sure to time them well. Typically, website visitors don’t look through a page and go, “so where’s the sign-up form?” A pop-up is like a special reminder that they have the option to opt-in with a special offer from you.

5. Create value in your CTA

What is in it for your subscribers? What do you have to offer? As discussed above, you need to have an offer in order to lure people into signing up with you. On top of that, your offer must reflect the value that it is trying to convey. 

Compare a CTA that says “free workout routine” with one that says “want to lose 10 pounds in 2 weeks? Sign up for a free workout routine ” Which one do you think looks more enticing? While the first one does offer something for free, the second one explicitly says what they can gain (or lose!) from your free offer.

6. Pitch on social media

Maximize your opt-in link and your CTAs by pitching on social media as well. Social media marketing is a highly powerful strategy that can expand your email list exponentially. Almost everyone is on social media now, so you broaden your reach. Social media ads also give you the liberty to sieve through its millions of users to focus more on the people who fit your target persona.

7. Include a CTA on your “about us” page

If you have an “about us” page, including your CTA on it may be a good idea. Many times, people look through this page to learn more about the company or business. Your “about us” page is likely the page that contains your mission for your business and what positive impact you wish to make. 

In short, it is the page that sells the entire business. It’s a pretty important page. People who feel sold on the “about us” page should have the immediate option to opt-in. You can easily prompt this with a creative but meaningful CTA.

8. Maximize your website

When you are collecting information from people to be in your email list, keep in mind that the information that you will be asking from them should be short. The length of your forms should only contain two to three fields: name, email address, and birthday. You can also add a chat box that lets them leave their email address if they have any questions about your business. 

Some marketers and business owners find other solutions to maximize their time doing email marketing. Thus, they opt for an automated list builder.

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What is an automated list builder?

Automated list builders use special mailing list software to send mass emails to a mailing list saved in their computers. The process involves a reflector address set up in a server that has the ability of receiving email. The message received by the reflector address is processed by software. This reflector address has the capability to send messages to the recipients’ email addresses that were subscribed to the mailing list. The messages each recipient receives can be personalized using the automated list builder. 

Businesses use automated list builder is used to target customers, unlike the email list you buy from other people that are usually non-targeted spam lists and won’t convert the people you are sending your email marketing to leads.

Although, you may also choose to build your own email list, there are some challenges in building the email list itself. This may be because you have an ineffective email capture box, landing pages that are not working, or pop-up forms that irritate your audience.

When you are planning to create an automated list builder, you must consider the following points:

  1. Choose what product or services you want to promote–plan your website, create landing pages, and build it.
  2. Set up the automated list builder and map out the materials you will be using for your email marketing. This includes preparing the products or services that you will promote, designing, generating the code for the landing page and capture box, as well as setting up the auto-responder and email schedules. 
  3. Place the automated list builder on your website.
  4. Increase traffic to your website.
  5. Gather all the collected email using automated list builder strategies by using email list segmentation. You must also create a different list from the customers who bought your product from your prospect list.
  6. Prepare another automated list for people who visited your website for a back-end offer.
  7. Create another automated pre-scheduled email to follow-up opt-in customers to sell more products.

It is important to bear in mind of the three main goals on why you are building your email list:

  1. Grow your email list
  2. Sell your products or services to your email list members; convert leads to sales
  3. Get them to buy more and become your loyal customers

Creating an automated list building might be tricky for some because of the technicality involved in installing software. Some might also think that this will cause annoyance to the subscribers in the email list because of the automated emails they will be receiving.  But the fact is you are helping your subscribers find what they are looking for. Automated list builders will help you focus on creating more compelling content.

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