Relationships are crucial from a business perspective. Every day of your career, whether you directly work with them or not, you will need to communicate with the organization, stakeholders, clients, and other internal/external parties. As the manager, you should have the capacity to handle them and tie things down in an attempt to build a harmonious relationship. Thus, it is a vital requirement to know how to demonstrate relationship management skills.
What is relationship management?
Relationship management refers to the business approach of maintaining engagement between the organization and another essential party involved. Most commonly, these parties include customers or audiences, other businesses, and stakeholders. It is a strategy used to nurture the business relationship into something humane rather than transactional.
A business that seeks to establish this practice aims to make customers or the other party feel like they are being heard. When a company is responsive to the needs and demands of customers, stakeholders, etc., they appear understanding. This will result in the consistent support of the other parties in doing business with the said organization.
The benefits of relationship management in the business
Here are the common denominator of having good relationship management in the business:
- Better customer experience
- Improved customer service
- Increased sales
- Continuous discovery of new customers
- Faster closing of deals
- Simplified sales and marketing processes
- Increased customer loyalty
- More effective internal communication
How to demonstrate relationship management skills
Now that you figured out how vital relationship management is in the organization, here are the several ways you need to know on how to demonstrate relationship management skills.
1. Listen actively
Give your full attention when someone is speaking. Don’t tune out and always regard the feedbacks received as these are crucial points you need to consider. If you don’t give people the chance to talk, how will you earn their trust? Let them speak.
Provide the non-verbal cues, like steady eye contact and smiles, to show your willingness to listen. Don’t rush into judgments and focus on the main point they want to share with you.
2. Acknowledge others’ emotions
You cannot form a genuine connection without having to feel for others. The ability to recognize and address emotions of yourself and others helps you communicate more effectively. This results in a more harmonious relationship since you take into consideration the feelings and emotions of the parties involved.
3. Identify the expectations
Working on a team means each member has their own role and responsibility. In forming an organization that strives to boost relationship management, you need to set clear expectations first within your team. This ensures everyone is aligned on what their roles are, what the deliverables are, and how they will approach those.
4. Be inquisitive
Asking questions encourages the culture of exploration in the team. It allows everyone to focus on solutions. An environment that’s open for questions is more receptive to all possibilities. Without open-ended questioning, how can you ensure everyone’s doing things the way they should be?
5. Understand the customer needs
In dealing with customers, there is an expectation to provide them a great experience with the business. That said, the team should be able to accommodate customer demands willfully and gracefully. After all, customers are the business’s lifeblood—neglecting them of good service will impact your sales.
This is why you need to ensure everyone in the team can provide a great customer experience. They must possess the following qualities:
- Good listener
6. Have good marketing skills
As someone who does business, you are inclined to have exemplary marketing and sales knowledge and skills. After all, everything you do is for business purposes to bolster sales. Having the said knowledge and skills is one of the most crucial abilities you need for successful relationship management.
This skill allows you to understand how the sales funnel works—making you more strategic in designing processes. Also, it will enable you to understand better customer desires, which are always crucial.
7. Be able to build trust.
Trust is the foundation of relationships—whatever form it may be. From a business perspective, customers, clients, stakeholders won’t have an interest in establishing relationships with the organization if there’s no sign of reliability. That said, you need to earn their trust by proving how reliable you are.
To be reliable, you need to be confident and consistent in providing the service they demand. In no time, you will gain their trust, which is necessary for relationship management.
8. Fulfill relationship goals
For every relationship established, there is an expectation from both parties. And you, as the one doing the business, should do the part of materializing these expectations. It is an illustration of how you accomplish the relationship goals you have. As long as you deliver what you promise, the other party will keep motivated to maintain connections. Failing to do so will result in disappointment, causing the loss of clients.
9. Possess strategic thought process
Dealing with a number of people within and outside the business requires a thorough organization. This consists of the strategic thought process you’ll implement in handling a large set of people. That said, you need to be skilled in strategic planning. Having a robust strategy wins clients.
10. Over-deliver expectations
While fulfilling expectations is a given, you should do that extra mile to provide more than what is expected of you. Under-delivering is a surefire way to lose your credibility. So, do your best to avoid that scenario.
One simple trick to help you is under-promising but over-delivering. This way, you are less prone to unrealistic expectations.
11. Know how to manage conflict
Whether you like it or not, conflicts may arise in any given situation. When these issues take place, you must have the capacity to resolve them. Conflict management is a vital skill that allows you to handle challenging situations with grace. It is one of the many ways of how you can demonstrate your relationship management skills without a hitch.
A good relationship always consists of a healthy approach to resolving conflicts. If you want a more in-depth explanation of how you can efficiently resolve conflicts, here’s a mastery class you can take up: Conflict Management With Emotional Intelligence.
Remember, in establishing a relationship within the business, you need to remain consistent and know how to demonstrate relationship management skills. In need of more comprehensive tutorials on how you can build relationships successfully? Here are two Skill Success courses you must check out:
Ready to learn how to demonstrate exceptional relationship management skills? Click here to get started.