Guide to Using AWeber Email Marketing Templates
AWeber is an email marketing service provider that allows small to large businesses to connect with their subscribers. Clients can also choose from their 700+ AWeber email templates to write effective email messages—whichever suits their clients’ needs.
AWeber email templates are design templates that you can apply to the message editor. These designs are also mobile responsive, so your email is displayed on the devices legibly.
You can also download AWeber for free without time limits as they no longer offer a 30-day free trial.
Below are the steps you need to know to get started.
1. Email Market 101
Email marketing is making connections with your subscribers and building a strong relationship with them while you build your brand. Most businesses don’t have time and take advantage of the power of email marketing, especially small business owners who are juggling different responsibilities.
With automated email marketing, your business is prompted to connect with your audience or subscriber easier. You will also reap tons of email marketing benefits. In fact, 66 percent of consumers have made a purchase online as a result of an email marketing message.
2. Plan an Email Strategy
It is crucial that you take some time analyzing and planning your email marketing strategy. It all starts with setting goals. In defining your goals, you need to ask yourself the following:
- How do you plan to use email to promote your business?
- Do you want to increase sales for your product? Or build relationships with subscribers?
- Who is your target audience for your email list?
- Will your email marketing fit with your overall marketing strategy?
Goals must be measurable and attainable. By including a numeric value and a deadline, you will have a clear plan to target your goals. It would be best if you also considered your target audience to set your goals.
3. Grow Your Email List
An effective email list can reach your target audience and help grow your brand. The main purpose of an email list is to engage subscribers who are interested in your brand and what you share with them.Below are some tips to help you grow your email subscribers:
a. Create a signup form
Types of forms: Static sign up form, Pop up form, Notification bar for, Slide-in form
- Explain the benefits of signing up for your list.
- Add a call-to-action.
- Place it in a location where it’s noticeable and grabs your visitor’s attention.
- Your signup form design should reflect your website and/or brand’s look and feel.
b. Create incentives, e.g., exclusive gifts and discounts.
c. Reach out to audiences using social networking platforms.
d. Publish valuable content.
e. Connect with third-party apps.
f. Collect subscribers offline.
4. Write Engaging Email Content
You must create an interesting or engaging email content that will entertain your subscribers. This will make them stay in your email list and remain subscribed. Your content must be easy to digest, entertaining, and must identify the value you hope to bring your subscribers.
This is important as it will build an emotional connection with the subscriber, so that they not only want to sign up for but open and engage with your brand again.
5. Design Beautiful Emails
Your email marketing should be visually appealing. The visual elements of your email have the ability to influence your audience’s emotions. You can incorporate your brand’s color schemes to your email, limit your email to a single column text only, and make your sentences and paragraphs shorter.
Placing the most important content to the top of your email and a brief overview in your email header will help grab your readers’ attention quickly.
The good thing about AWeber is that you can choose from their 700+ AWeber email templates. Their ready-made email template designs will save you time and effort because you don’t have to create your own design.
6. Schedule and Send Emails
It is indeed exciting to send and broadcast your first email marketing as soon as it is ready. However, you need to determine the best time to send your email marketing to your audience. You need to research what is the best time and date to send your email to a specific industry. Also, you need to consider the time when subscribers are more likely to open them.
7. Advanced Email Automation
Using AWeber’s email automation can make your life easier and help with the success of your business. You can create personalized and multiple autoresponder series and campaigns that are triggered on specific actions or tags.
8. Analyze and Improve Emails
Reviewing and analyzing the performance of your email marketing allows you to identify what needs improvements. By doing this, you can easily spot opportunities to improve the impact of your email marketing to increase value on your target audience.
For the more detailed steps on how you can start your email marketing, visit the AWeber website. They have introduced step-by-step guidance on how you are going to start to build the ultimate marketing strategy to grow your business. Free AWeber email template and worksheets are also given on their website to help you set your goals.
Read our previously published article, How to Create Your First Email Marketing Campaign, to learn how to write an email campaign. It will also be helpful if you read the dos and don’ts of email marketing in this article.
If you are into online courses, here are some of the suggested online courses about Aweber email marketing that you can use: