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5 Email Marketing Platforms You Should Invest In

Email marketing platforms, also called email marketing software, is a tool used by businesses to easily manage and establish a relationship with their customers through direct contact using email. Using email marketing platforms will ensure that your message will be delivered to your target customers’ inboxes and give them updates even after they leave your website.

Why use email marketing platforms?

Managing an email marketing campaign is a tedious task, and using email marketing platforms is a cost-effective way for businesses to get in touch with their customers. Other benefits of using email marketing platforms are:

  • Automated process feature that allows sending multiples emails, sorting recipients into groups, generating feedback reports, and scheduling emails
  • Reach more people at a lower cost and in a more targeted way compared to other traditional mediums such as television, radio, and print
  • Generate accurate key metrics and feedback reports
  • Establish customer loyalty
  • Marketing campaign promotion using different social media channels
  • Track marketing campaign metrics 

Let’s see some of the top email marketing platforms.

5 best email marketing platforms

1. Constant Contact

Constant Contact is a user-friendly and beginner-friendly email marketing platform. New users without coding experience can easily create a mobile-responsive email using this platform’s templates and their drag-and-drop editor. This platform’s email marketing automation has powerful list building tools and a feature that will segment contacts and welcome emails to your new subscribers in a timely manner. You can also track the effectiveness of your email campaigns with your tracking tools.

Constant Contact plans:

Email (starts at $20/moth; first month FREE)

Send unlimited emails and get more file storage. 

Includes:

  • Unlimited Emails
  • Customizable Templates
  • Branded or Industry Templates
  • Ecommerce Marketing Basic
  • Contact List Import
  • List-Building Tools & Welcome Email
  • Pop-Up Forms
  • List Segmentation
  • Facebook & Instagram Ads & Insights
  • Social Posting, InBox, and Monitoring
  • Google Ads
  • Landing Pages
  • Marketing Calendar
  • Image Library
  • Apps & Integrations
  • Tracking & Reporting
  • Mobile App
  • Award-winning support & Chat
  • Learning resources
  • Automated Email Resend to Nonopeners

Email Plus (starts at $45/month; first month FREE)

Get more powerful features to grow your business. 

Includes:

  • Everything in Email plan, plus:
  • Ecommerce Marketing Advanced
  • Customizable Pop-Up Forms
  • Automated Email Welcome Series
  • Automated Email Behavioral Series
  • RSVP
  • Subject Line A/B Testing
  • Dynamic Content
  • Users
  • Event Marketing
  • Surveys
  • Polls
  • Coupons
  • Online Donations
  • New Customer Consultation
entrepreneur-working-on-email-marketing

2. Mailchimp

Mailchimp is more than just an email marketing service provider and a marketing automation platform. This tool can also convert your visitors to subscribers by using their attention-grabbing opt-in forms. It is a powerful yet affordable email marketing platform for businesses of all sizes. 

Mailchimp plans:

Free (FREE)

All the basic needs of businesses that are just getting started in email marketing. 

Includes:

  • 7 marketing channels
  • 1-click automations
  • Basic templates
  • Marketing CRM
  • Behavioral targeting
  • Custom domains
  • Websites

Essentials (Starting at $9.99/month)

Must-have features for email senders who want added support.

Includes:

  • Everything in Free, plus:
  • All email templates
  • A/B testing
  • Custom branding
  • 24/7 award-winning support

Standard (Starting at $14.99/month)

Better insights for growing businesses that want more customers.

Includes:

  • Everything in Essentials, plus:
  • Advanced audience insights
  • Retargeting ads
  • Custom templates 
  • Event-based automation series

Premium (Starting at $299.00/month)

Advanced features for pros that need more customization.

Includes:

  • Everything in Standard, plus:
  • Advanced segmentation
  • Multivariate testing
  • Unlimited seats and role-based access
  • Phone support

3. Sendinblue

Sendinblue is also an easy-to-use email marketing platform that allows you to drag-and-drop your email design or use an email template from their library. This platform gives you three ways on how you can connect with your customers: email marketing, SMS marketing, and chat.

Sendinblue pricing plans:

Free ($0/month)

Getting started with SendinBlue

Includes:

  • 300 emails/day
  • Unlimited contacts

Lite ($25/month)

Perfect for new marketers

Includes:

  • 40,000 emails/mo
  • All Free features
  • No daily sending limit

Essential ($39/month)

Ideal for growing businesses

Includes:

  • 60,000 emails/mo
  • All Lite features
  • Remove Sendinblue logo from emails
  • Advanced statistics

Premium ($66/month)

Best solution for marketing pros

Includes:

  • All Essential features
  • Facebook ads
  • Landing pages
  • Marketing automation
  • Chat
  • Multi-user access

Enterprise (Get quote)

For marketers who need more

Includes:

  • All Premium features
  • 10+ seats
  • Managed setup and priority support
  • Dedicated account manager
  • Dedicated infrastructure
  • Priority sending
  • SSO (SAML)

4. AWeber

AWeber is one of the oldest email marketing platforms and helped over one million entrepreneurs and small businesses. They have customer services who are 24/7 available for their clients to help and answer questions. Some of their top features are:

  • Drag and drop email creation
  • Pre-built templates
  • Automations
  • Sign up forms
  • Powerful analytics
  • Mobile apps
  • Built-in A/B testing
  • Class-leading email deliverability
  • Email Newsletters
  • Tagging
  • Team Hub
  • Split Testing
  • Autoresponder Follow Ups
  • RSS to Email
  • Integrations
  • Email API
  • Subscriber Management
  • Subscriber Segmenting
  • Email Tracking
  • Email Deliverability Rate

AWeber pricing plans:

The email plans of AWeber are also very straight forward. Get to use all of the features listed above, unlimited email, analytics, and 7-days a week customer service for the price of:

  • $19/month: 0-500 subscribers
  • $29/month: 501-2,500 subscribers
  • $49/month: 2,501-5,000 subscribers
  • $69/month: 5,001-10,000 subscribers
  • $149/month: 10,001-25,000 subscribers

Learn how to use AWeber effectively with this Email Marketing With Aweber: Email Marketing For More Sales online course. 

5. Drip

Drip is an email marketing platform that is perfect for eCommerce and digital marketers. They offer eCommerce CRM (ECRM) features that help business owners to learn more about customers, collecting and organizing customers’ information to develop an effective marketing strategy. They also offer intelligent marketing tools that will reach more targeted customers for higher ROI.  

Drip’s features include:

  • Deep customer insights
  • Behavior and event tracking
  • Powerful segmentation
  • At-a-glance revenue attribution
  • Multichannel automations
  • Flexible API
  • Detailed email analytics
  • Unlimited users
  • Chat and email support
  • Uncomplicated opt-in forms
  • Impactful third-party integrations
  • MyDrip learning hub

For their pricing plans, you can enjoy all of their features listed above for a price depending on the number of people in your account.

  • $49/month with 2,000 people
  • $122/month with 2,500 people 
  • $184/month with 5,500 people
  • $246/month with 12,500 people
  • $308/month with 17,500 people 
  • $370/month with 22,500 people
  • $432/month with 27,500 people
  • $494/month with 32,500 people
  • $556/month with 40,000 people
  • $556/month with 40,000 people
  • $618/month with 45,000 people
  • $680/month with 50,000 people
  • $742/month with 55,000 people
  • $866/month with 62,500 people
  • $928/month with 70,000 people
  • $1,176/month with 90,000 people
  • $1,176/month with 90,000 people
  • $1,300/month with 100,000 people
  • $1,410/month with 110,000 people
  • $1,630/month with 130,000 people
  • $1,740/month with 140,000 people

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About The Author

Esther B.

Esther B.

Esther is a writer whose work focuses on career and personal development. She has also been YourTango’s Expert Partner where she wrote articles mostly for women to encourage them to have a meaningful life and healthier relationships. Her articles were constantly in YourTango’s weekly top ten for highest number of page views and her works have been featured in MSN and POPSUGAR. She also has almost 8 years of experience working for top publishing companies (Wiley and Cengage Learning) helping authors publish their books and research papers. When she is not on the computer, you’ll likely find her in the kitchen busy looking for snacks to eat.