Email marketing platforms, also called email marketing software, is a tool used by businesses to easily manage and establish a relationship with their customers through direct contact using email. Using email marketing platforms will ensure that your message will be delivered to your target customers’ inboxes and give them updates even after they leave your website.
Managing an email marketing campaign is a tedious task, and using email marketing platforms is a cost-effective way for businesses to get in touch with their customers. Other benefits of using email marketing platforms are:
Let’s see some of the top email marketing platforms.
Constant Contact is a user-friendly and beginner-friendly email marketing platform. New users without coding experience can easily create a mobile-responsive email using this platform’s templates and their drag-and-drop editor. This platform’s email marketing automation has powerful list building tools and a feature that will segment contacts and welcome emails to your new subscribers in a timely manner. You can also track the effectiveness of your email campaigns with your tracking tools.
Send unlimited emails and get more file storage.
Get more powerful features to grow your business.
Mailchimp is more than just an email marketing service provider and a marketing automation platform. This tool can also convert your visitors to subscribers by using their attention-grabbing opt-in forms. It is a powerful yet affordable email marketing platform for businesses of all sizes.
All the basic needs of businesses that are just getting started in email marketing.
Must-have features for email senders who want added support.
Better insights for growing businesses that want more customers.
Advanced features for pros that need more customization.
Sendinblue is also an easy-to-use email marketing platform that allows you to drag-and-drop your email design or use an email template from their library. This platform gives you three ways on how you can connect with your customers: email marketing, SMS marketing, and chat.
Getting started with SendinBlue
Perfect for new marketers
Ideal for growing businesses
Best solution for marketing pros
For marketers who need more
AWeber is one of the oldest email marketing platforms and helped over one million entrepreneurs and small businesses. They have customer services who are 24/7 available for their clients to help and answer questions. Some of their top features are:
The email plans of AWeber are also very straight forward. Get to use all of the features listed above, unlimited email, analytics, and 7-days a week customer service for the price of:
Learn how to use AWeber effectively with this Email Marketing With Aweber: Email Marketing For More Sales online course.
Drip is an email marketing platform that is perfect for eCommerce and digital marketers. They offer eCommerce CRM (ECRM) features that help business owners to learn more about customers, collecting and organizing customers’ information to develop an effective marketing strategy. They also offer intelligent marketing tools that will reach more targeted customers for higher ROI.
Drip’s features include:
For their pricing plans, you can enjoy all of their features listed above for a price depending on the number of people in your account.
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