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Copywriting 101 – Traits of Excellent Copywriting

According to Glassdoor, the annual average salary for a copywriter in the United States is $58,465. But if you are an exceptional copywriter, you can actually earn up to $111,000 yearly. So what is copywriting and what does it take to be an excellent copywriter? Can a copywriting course help? Why should you learn copywriting

Aspiring copywriters can learn how to write copy that sells if they want to and as long as they are determined. They can also hone their skills through copywriting courses, such as those online courses in Skills Success.

But acquiring hard skills to be an excellent copywriter is not enough. You must also work on the other attributes that will make you a great copywriter, and that will make you stand out. 

Here are the 10 common attributes of an excellent copywriter.

1. Curiosity or Creativity

Curiosity is the gateway to creativity. Copywriters need to have a strong curiosity about the products or services that they are writing about. Curiosity allows them to do more research so they can explain clearly what the product or service is all about. 

Because of their curiosity, they are able to find innovative ways of interpreting all important points onto a page. Copywriters also have a strategic and logical approach in structuring information in each paragraph of the content. With curiosity and creativity, they can hook any potential client to avail of a product or service, and make sales.

2. Versatile

Copywriters should be versatile enough that they can adapt to whatever style their content requires. They must know how to switch between tones, audiences, and styles.

Clients and readers are usually looking for fresh content for a sales copy or a marketing copy. As a copywriter, your job is to write content as if they feel entirely brand new. You must be versatile in choosing the right words and tone of voice to construct a piece that is tailored to the subject matter.

By creating content specifically for targeted personas, your content will actually connect and resonate with your readers. As a result, you will get an immediate response to your call to action.

3. Persuasive

The main purpose of the copywriters in writing content is to convert or persuade their readers to take action. Persuasive writing is a type of writing that sells goods and services quickly and effortlessly. Without persuasion, you lose potential sales. 

Honing this skill will increase your employability or help your business grow. To learn the basics of online copywriting for writing persuasive product pages, take the Online Copywriting: How To Write Persuasive Product Pages online course. 

4. Empathy

Empathy allows you to understand other people’s perspectives and behaviors without necessarily feeling for them. Other people will see you as compassionate and sincere because you have empathy. And this will allow you to relate better with your readers. 

The role of empathy in copywriting is indisputable. By using empathy, you can create powerful messages that let you move and help your readers. Using empathy will also help a brand stand out and establish long-term trust and brand loyalty. This is because empathy creates a feeling of genuineness that you truly understand the pain points of your prospective clients. 

5. Informed

Copywriters are different from other writers. Unlike other forms of writing, copywriting is more conversational and persuasive because it sells products or services. Excellent copywriters stay well-informed of their products, services, and industry. Also, because they are updated on the latest trends as they create content, they continuously display how the brand is the top leader in the industry.

Since a copywriter usually writes content for online publication, they should also be knowledgeable about SEO and keyword optimization. They should be informed on SEO’s latest updates and changes.

6. Thirsty to Learn

Exceptional copywriters, as mentioned earlier, should be aware of the latest in their industry. Continuous learning nourishes your mind and makes you more informed. It is also a necessary part of discovering and acquiring new skills. 

In this modern world, copywriters can take advantage of taking a copywriting course online. Copywriting Masterclass: All The Tools And Techniques Professionals Use, for example, is designed for those who want to learn the basics of copywriting concepts. This online course also provides proven strategies with great, world-class examples of the world’s most successful copywriters.

7. Strong Knowledge of Sales and Online Marketing 

Copywriters have always been a vital part of online marketing. Excellent copywriters help make digital marketing campaigns stand out by creating content that builds curiosity with audiences and develop topics that increase brand awareness. 

Copywriting is writing a marketing copy or an advertising material that will drive sales. By developing excellent copywriting skills, you can effectively leverage words in writing sales copies and build a strong brand strategy. 

8. Can Identify Probable Reactions from the Readers

You are aware of the probable questions or objections that your readers may raise. Because of that, you are able to address the probable answers to your copy. So, before they even ask further elaboration on grey areas, you have already provided the answers by presenting complete and clear information.

9. Writes with Emotions 

Excellent copywriting skills also include writing emotional copies that allow you to connect with your readers. According to a professor at Harvard Business School, Gerald Zaltman, 95 percent of purchasing decision-making occurs in the subconscious mind. 

Humans are driven by feelings. That is why marketers and advertisers take advantage of targeting the subconscious mind when selling products or services. Emotions generally drive the human purchasing decision, and smart marketers know how to utilize this concept to come up with emotion-based campaigns.

10. Knows How to Credit Sources

Ethical copywriting includes properly crediting or mentioning the source for any claims, statistics, or facts that they use to back up the copy. This is to protect yourself, your client, and your website from plagiarism accusations and fake news. 

It is important that you note the source of your content to remember where you got your idea from. It is also helpful that you use a plagiarism checker that can help you check your work if you unintentionally plagiarized anyone.

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