If you have a business, chances are, you have started to employ digital marketing in your overall business strategy. If you haven’t, you are missing out big time on the several perks digital marketing might bring you. That’s why we rounded up our best digital marketing courses you can take to start with.
Digital marketing is the method of advertising through digital platforms like email, websites, social media, mobile apps, search engines, and more. It is simply the form of marketing your business through the use of electronic devices. With more than 4.5 billion online users, there is no better time to use digital marketing than now.
Here are the five digital marketing courses to get started:
Need a complete introduction to digital marketing and sales? Here’s a comprehensive online class to teach you the basics of digital marketing. This promises to share how you can grow your business exponentially using the right online marketing strategies.
This only course is your best introduction to digital marketing as you start an online business. This one-size-fits-all class brushes on the essential subjects included in the digital marketing umbrella. Here are some of the valuable lessons you’ll learn in the course:
- Sales funnels
- Product brainstorming
- Product creation and outsourcing
- Video sales letters
- Killer sales letters
- JVZOO setup
- Product launching
- Affiliate marketing
- Solo ads
- Facebook ads
- Google hangouts
- Advertisement swaps
If you want to pursue ranking your website pages to get increased organic traffic and make more sales, this SEO blueprint is perfect for you. The online course will teach you how Search Engine Optimization (SEO) works, as well as how you can grow your website traffic in no time.
SEO or Search Engine Optimization is one of the most significant considerations you need to take as a website owner. It brings exponential possibilities to your website, helping you increase brand awareness, improve site visibility, boost site traffic, and convert more leads. If you want a quick read about it, here’s an article to introduce you.
On the other hand, if you want a more extensive coverage of SEO. This online course covers it all. Some of the lessons to learn include:
- SEO vs. paid ads
- Google ranking factors
- Google SEO ranking algorithm
- Keyword research
- Competitor analysis
- On-page SEO
- Off-page SEO
- Ranking a national SEO website
- Ranking a local SEO website
- E-commerce and Shopify SEO
- Shopify store SEO case study
- Ranking on Google Maps
Want to map out your social media marketing strategies? This online course will teach you how you can employ social media marketing into your business efforts to reach your market, convert consumers, and boost your sales. When you know how to play the social media with the right strategies, you have the ace in your hand.
Social media is ever-evolving, and its fall is nowhere near. That’s why you need to adapt to the latest social media tactics to continue marketing growth. And this course will be your guide to knowing the ropes of social media marketing. To give you a preview, here are some of the topics you’ll learn:
- How social media works
- The buyer journey
- Use of social media marketing to improve SEO
- Social media platforms difference
- Social media posting ideas
- Power of social media communities
- Social media scheduling and planning
Email marketing guarantees sales growth when done right. This one’s for you if you want to build your email list to reach customers, gain traffic, and generate sales. Email is the most powerful marketing tool as of the moment. With that in mind, this online course will explain what email marketing is in a nutshell.
Some of the things you’ll learn on this course include the following:
- List building strategies
- V+F+I+SR relationship formula
- Email marketing account creation
- Signup forms
- Effective squeeze pages
- Splash pages and popups
- “Physical” signup forms
- Email writing tips
- Email templates
- Proper sequencing
- Advanced Aweber Tricks
Affiliate marketing paves the way for fast and easy attainment of your marketing goals. When you start opening up your business for affiliate programs, the results are exponential. Thankfully, you can now reap the exciting rewards of successful affiliate marketing with this online course to guide you.
Here are some of the valuable lessons you’ll reap by taking this affiliate marketing course:
- Affiliate marketing introduction
- Affiliate marketing strategies
- Use of network platforms for affiliate marketing
- Walkthroughs on various affiliate marketing platforms
- CPA marketing
- Getting free traffic strategies
Data is vital in your business. As a business owner, data will be your lifeline for critical decision-making. You use data to test market conditions, strategic business scenarios, and quantify business decisions. And data analytics will help you collect loads of data about customers and their behavior online, which will benefit your digital marketing efforts.
Additionally, you need to know how to use data analytics in marketing to improve your business results.
If you want to make better business decisions from your available data, this course will help you get started. Here are some of the valuable lessons you’ll reap from taking it:
- Strategic metrics
- Market entry or exit
- Market approach and growth
- Brand and customer development
- Innovation metrics
- Strategic scenarios
- Strategic decision models
- SWOT analysis
- Quantitative Strategic Planning Matrix (QSPM)
- Analytic Hierarchy Process
- Monte Carlo Simulation
Ads are pretty powerful in speeding up growth results. While pay-per-click (PPC) ads cost you, it’s an investment that gives back. You won’t get charged unless people click on your ads. But PPC ads can be a bit competitive. Thus, you need to know the workaround to prevent wasting your ad budget.
This top-rated Skill Success course will serve as your best guide to acing PPC ads. Here are some of the points it includes:
- Different advertising terminologies
- Practical demonstration of top paid ads
- Setting up campaigns
- Google AdWords
- Facebook Ads
- Microsoft Ad Network
- How to write quality PPC ads
- Anatomy of a SERP
- Success tips for PPC advertising
Content marketing is the business marketing approach of the creation and distribution of valuable content to the target market. It aims to attract, engage, and generate leads by giving them relevant and consumable content. Content can be among many things you see online—from blog articles, infographic template, memes, podcasts, videos, and more.
This online course is here to guide you to help you master the distribution of this digital content. Here are some of the things you’ll learn in this promising course:
- Content marketing introduction
- Types of content marketing
- Content marketing benefits
- Tips on nailing your content
- Content ideas
- Use of Google Trends
- Use of Google Analytics
- Title generation
- WordPress setup
- Blogging tips
- Social media hacks
One of the many forms of content marketing is blogging. Blogs are very much profitable, whether you are a business owner or content creator. The platform offers tons of possibilities for growing your brand, boosting SEO health, increasing traffic, and monetizing the blog itself. If you own a website, it’s a definite must to run a blog.
To start with this digital marketing strategy, this online class will be a lifesaver. Here what it includes in its curriculum:
- The mindset of a successful blogger
- WordPress navigation
- Content idea generation
- Tips for effective writing
- Types of blog content
- Content formats
- Blog SEO
- Content promotion strategies
- Email opt-in forms
- Blog monetization
Ready to enroll in our best digital marketing courses? Click here to get started.